I like to do my own research to find prospective buyers for some of my domain names, and I thought of a way that might be useful to find new leads. Typically, I use Google.com to search for companies that use the keywords of the domain name I am selling. I thought perhaps using a ccTLD where Google operates could bring additional prospective buyer leads.
Google operates many localized search engines using its ccTLD domain names. Google.co.uk, Google.com.do, Google.ca, and Google.ie are all examples of Google’s search engines that are geared towards local searches in those particular regions. For instance, if you look up London dog walkers on Google.co.uk, you are likely to find more local results than if you would do the same search on Google.com.
I’ll give you an example of how this might work using one of my domain names – VisitZimbabwe.com. If I search for Zimbabwe tours or Zimbabwe safari on Google.com, I would probably see results from major tour companies first. Perhaps some of the larger travel websites would also have top rankings as well. If I searched those same keywords on Google.co.zw, the Zimbabwe version of Google, chances are good that there would be more localized results. Being able to find local businesses for a specific domain name like VisitZimbabwe.com may be beneficial.
Of course there are some caveats to this:
- Local companies may be more inclined to use their own ccTLD domain names rather than .com.
- Leads may be too targeted and might not want a broad .com domain name.
- Smaller companies may not have the budget to buy an expensive domain name.
- Recipients may not understand English (or your language).
At the end of the day, the objective is to find additional targeted leads, and I think any time you change the start of the search, you’re likely to generate more leads. It can’t hurt to target additional prospective buyers for a broad domain name, and using Google ccTLDs to search for localized prospects could be helpful.