Experiment Ends Well: Ronald McDonald House Benefits Thanks to Endless Pools

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EndlessPools.comIn January of 2010, I blogged about my goal of selling ResistancePool.com to a leading pool company, and I shared my research on potential buyers and my  methodology  for selling the domain name. Unfortunately, my efforts did not result in a sale.

Several months after my article was posted, I was able to get in touch with Endless Pools, one of the largest pool companies. Endless Pools ranks #1 in Google for the term “resistance pool,” which likely drives some traffic to its website, and the company also ranks well for a variety of other industry keywords and terms.

When I first connected with the company’s Marketing Director, we weren’t able to reach a sales agreement for the domain name. Recently, I reached out to the company again, and we were able to come up with a deal in which everyone is very happy… especially the Ronald McDonald House.

As you know, I am currently raising funds for the Ronald McDonald House, and I hope to raise $5,000 by the end of April. Instead of selling ResistancePool.com to Endless Pools, the company has agreed to donate the sales price to help my efforts in raising funds for this great non profit organization.

The company will get a highly targeted, descriptive domain name, I am able to “sell” a domain name that wasn’t aligned with my business development plans, and the Ronald McDonald House will receive a donation. I believe this is a situation which everyone will benefit.

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Please help me raise funds for the  Ronald McDonald House

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