I still don’t like the name of the company, but I have to give props to DomainHole.com for some smart marketing that I saw a few days ago.
Jeremy Shoemaker runs a popular blog at Shoemoney.com. I am sure many of you who read this from within the domain industry have heard of Shoemaker and Shoemoney.com, but for those who haven’t, it’s a great site that discusses ways to make money online.
Every Friday, Shoemaker has a promotion called “Free Shirt Friday,” where he wears a t-shirt from a company and briefly discusses what the company does. For no cost (aside from the t-shirt), Shoemaker will blog about different companies each week. It seems like a very good way for companies to get information about themselves to an Internet savvy audience.
This past Friday, Domain Hole was the featured Free Shirt Friday company, and Shoemaker wrote a post about what the company does. I’ve never seen a domain investment company featured on Free Shirt Friday (granted, I don’t visit all that often), and it was a smart marketing move. There’s very little cost involved, and it’s a great chance to introduce the company.
If you have a company that you’d like Internet marketers to know about, you might think about sending Shoemaker a company t-shirt. It would be interesting to know how long ago Domain Hole submitted its shirt.