I still don’t like the name of the company, but I have to give props to DomainHole.com for some smart marketing that I saw a few days ago.
Jeremy Shoemaker runs a popular blog at Shoemoney.com. I am sure many of you who read this from within the domain industry have heard of Shoemaker and Shoemoney.com, but for those who haven’t, it’s a great site that discusses ways to make money online.
Every Friday, Shoemaker has a promotion called “Free Shirt Friday,” where he wears a t-shirt from a company and briefly discusses what the company does. For no cost (aside from the t-shirt), Shoemaker will blog about different companies each week. It seems like a very good way for companies to get information about themselves to an Internet savvy audience.
This past Friday, Domain Hole was the featured Free Shirt Friday company, and Shoemaker wrote a post about what the company does. I’ve never seen a domain investment company featured on Free Shirt Friday (granted, I don’t visit all that often), and it was a smart marketing move. There’s very little cost involved, and it’s a great chance to introduce the company.
If you have a company that you’d like Internet marketers to know about, you might think about sending Shoemaker a company t-shirt. It would be interesting to know how long ago Domain Hole submitted its shirt.
Hey it’s Brad here, one of the team behind DomainHole. Thanks for the article, Elliot — we’re all fans of your blog so it was cool to see you writing about us.
We sent Shoemoney some Tshirts and screwdriver sets (those things that Jeremy is holding in the picture) around July 1st. So it took about 3 months between the time they were sent, and the time it was posted.
I have no idea how many Tshirts Shoemoney gets a month, but we thought it was worth the cost, to have a chance of being featured. It sure paid off — we’re still getting a ton of traffic from ShoeMoney.com.
Shoemoney.com is a great site, and there’s a lot to take in there. I am in the process of doing something similar on ¢.com, but for now, there’s not a lot there! 🙂