I’ve come to notice that many domain companies are run by professional business people rather than domainers. This isn’t really a bad thing, as I sometimes wish I had a CEO to guide me, but it seems that many of these companies want to distance themselves as far from domainers as possible. Some of these large domain companies don’t even consider themselves domain investors – be it that they are above the term or just think they are more than simply domainers. Whatever the case may be, many have made it clear that they aren’t domainers.
Be that as it may, 2009 is going to be difficult for many of these companies. People who identify themselves as domainers or domain investors tend to be entrepreneurial and are flexible when it comes to their business. They see all of the minor details going on with their domain investments and can make changes rapidly. Minor adjustments can make major revenue differences, and flexible companies can easily adapt. Companies with considerable upper management take forever to adapt, and they are expensive to run.
In the corporate world, I attended many meetings. Sometimes we joked about just how “expensive the meetings were” when there were layers of senior management in attendance. Large companies in the domain space should begin to look deep within themselves and see what everyone else sees on the outside. They should embrace the domainer culture, and become more efficient and better companies. Domainers will make it through this difficult economy by using their creativity and ingenuity. Will they make it?