Thankfully, because of the precipitous valuation decline for most .mobi domain names, I don’t own a single one of them in my portfolio.
It’s surprising to me to see a .mobi advertised, and I was particularly surprised that high end champaign house Dom Perignon chose to use a .mobi domain name in its champagne display. As you can see, Dom Perignon is directing people to Dom-Perignon.mobi, and the company isn’t even forwarding the url to a mobile browser-enabled website.
I think this was the initial thought about the usefulness of.mobi domain names when they were first released. Unfortunately, that potential does not appear to have been realized as many websites can detect mobile browsers, eliminating the need to use a .mobi domain name to provide visitors with a mobile-specific website.
The champagne house does not own DomPerignon.mobi, which appears to be owned by someone in China. Perhaps they didn’t think it was worth spending the fee to try and get the domain name via UDRP? I suppose the barcode eliminates much of the typing and reduces the chance for error.