This afternoon, I received an email from DomainNameSales.com that said, “We may have the perfect alternative for you to [Redacted].com.” The brief email continues, “Many great names, including those ending in .LINK, are available now!” Frank Schilling’s Uniregistry operates the .Link domain registry, and the company began selling .Link domain names today. It is one of the first “generic” new gTLD domain extensions that has been introduced.
The redacted domain name was one that I had inquired about back in 2006 directly to the owner. The owner of the domain name had entered my email into the DNS offer management system, and when a DNS broker followed up last year, I expressed surprise about receiving the inquiry. As a result, my lead was sent to the dismiss folder because I was obviously not going to move forward to purchase this domain name.
I believe I received today’s email because the owner of the domain name signed up for the Uniregistry affiliate program and my lead was considered a dead lead. As sort of a last ditch effort to make money from the dismissed lead, I was emailed about the opportunity to buy the keyword .Link domain name, which is not currently registered.
I think this tactic is pretty clever. Although the purchase rate will probably be small, it presents a revenue opportunity to the premium domain owner and to Uniregistry. The domain owner would receive a percentage of the sale and continue to receive income for as long as the domain name is renewed.
Taking this one step further, if a buyer decides to purchase a .Link or .whatever domain name and later realizes that the .com is important for his or her business, they will most likely come back to inquire about the .com. This “dead” lead could turn into an active lead because they now have a greater vested interest in the keyword and want to upgrade to .com. On the other hand, they may opt to continue renewing the .Link and create a small revenue stream for the owner of the .com.
My only concern with this email is that someone could opt out to receive any emails from DomainNameSales. However, since these emails are only being sent to old leads that are considered dead, there isn’t much risk in that.