Recode published an article this afternoon about a new Facebook newsletter product called Bulletin that is expected to be debuted this month. What caught my attention was a mention of the Bulletin.com domain name. In the article, it was mentioned that Facebook reportedly paid seven figures to acquire the Bulletin.com domain name.
Here’s the related excerpt:
“One source familiar with the company tells me it paid more than $6 million to purchase the Bulletin.com URL this year.”
Jamie Zoch mentioned the possibility of Facebook acquiring Bulletin.com on May 26th:
Premium domain name Bulletin․com appears to have sold and the domain moved to privacy at GoDaddy. Hogan Lovells (Paris) LLP was displayed briefly prior to privacy and were the potential buyers. To note, Facebook often uses Lovells pic.twitter.com/2AYs49SgHf
— Jamie Zoch (@DotWeekly) May 26, 2021
Whois records show that Bulletin.com is currently registered under Whois privacy at GoDaddy. Although Bulletin.com does not currently resolve to a functioning website, the nameservers give away that it is likely registered to a large company. The current name servers are LovellsNames.org, which belong to global law firm, Hogan Lovells.
Historical Whois at DomainTools records show the domain name was recently acquired. On May 19th, shortly before the Whois records went private, the domain name was registered to Hogan Lovells (Paris) LLP. On May 8th (and for quite a while before that), the domain name was registered to a New York-based domain registrant that owns quite a few stellar domain names.
Using DomainIQ, I am able to search the LovellsNames.org nameservers, and I see quite a few Facebook-related domain names resolving there. For instance, FacebookCreditCard.com, FacebookAnalysis.com, and FacebookFashion.com all utilize those nameservers. There are also other generic domain names that utilize those same nameservers and may not be owned by Facebook. Bin.com, Rooms.com, and Anchovy.com all have those nameservers.
If I were looking at the Whois records and history of Bulletin.com in a vacuum, I would definitely think there is a good chance Facebook acquired it using Hogan Lovells. I also think a 7 figure acquisition price for Bulletin.com seems pretty reasonable. It remains to be seen if Facebook bought the domain name, but I imagine it’s unlikely the actual sale price will ever be reported publicly.