No matter what I do or where I go, I am always paying attention to domain names. When I notice an interesting domain name or domain extension in my “real world,” it always stands out to me.
This morning, I came across a tweet from The Jimmy Fund that promote its JimmyFund.Gives domain name. This marketing tool is being used in coordination with Dana Farber’s fundraising efforts during Childhood Cancer Awareness month:
“We can’t be satisfied until we cure every single child with cancer.” – Dr. Stegmaier, Pediatric Hematology/Oncology at @DanaFarber
— The Jimmy Fund (@TheJimmyFund) September 9, 2020
The .Gives link is a url forwarding and tracking link use primarily for social media promotions. The domain name ends up resolving to the Jimmy Fund’s .org website.
As you may already know, The Jimmy Fund is part of Dana-Farber Cancer Institute. In fact, with your help, we have raised just shy of $75,000 for Dana-Farber and its Jimmy Fund through the Pan-Mass Challenge ride I have been doing for the past 7 years. In addition, my wife is running the “virtual” Boston Marathon on Saturday as part of the Dana-Farber Marathon Challenge team to raise funds for Dana-Farber. It’s her fourth year running Boston with the DFMC team.