Controlling Interest in Sold for $100 Million

According to an article in the Wall Street Journal, and also reported in Tech Crunch, Liberty Media has paid $100 million to acquire a controlling stake in Liberty Media is an investor in Internet holding company, IAC, parent company of,,, and many other category leading websites. hosts both a fitness social networking community/forum with 100,000 participants, and it is an e-commerce website with body building supplies, vitamin supplements and fitness clothing. According to the Tech Crunch article (citing ComScore figures), received over 2 million unique visitors in November.
Domain investors often cite as one of the few companies that built an entire business around a category killer generic domain name. While this is certainly true, I think there are many other companies, like, that have built strong businesses around a category killer generic domain name. A category killer domain name doesn’t necessarily have to be mainstream to become a $100 million business. Sometimes niche category killer domain names can be just as effective, as long as a solid business plan is in place.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. Great news and great article Elliot!
    I used this article as a base for my German post on my blog.
    You’re certainly doing a great job on your blog with very fresh news. Even in Germany your blog is listed very well.
    Keep going

  2. From Internet Retailer magazine… had web revenues of nearly $65 million, expecting revenue of $90m in 2007 and over $120m for 2008

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