Controlling Interest in BodyBuilding.com Sold for $100 Million | DomainInvesting.com
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Controlling Interest in BodyBuilding.com Sold for $100 Million

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According to an article in the Wall Street Journal, and also reported in Tech Crunch, Liberty Media has paid $100 million to acquire a controlling stake in BodyBuilding.com. Liberty Media is an investor in Internet holding company, IAC, parent company of Match.com, Chemistry.com, Ticketmaster.com, and many other category leading websites.

Bodybuilding.com hosts both a fitness social networking community/forum with 100,000 participants, and it is an e-commerce website with body building supplies, vitamin supplements and fitness clothing. According to the Tech Crunch article (citing ComScore figures), BodyBuilding.com received over 2 million unique visitors in November.

Domain investors often cite Hotels.com as one of the few companies that built an entire business around a category killer generic domain name. While this is certainly true, I think there are many other companies, like BodyBuilding.com, that have built strong businesses around a category killer generic domain name. A category killer domain name doesn’t necessarily have to be mainstream to become a $100 million business. Sometimes niche category killer domain names can be just as effective, as long as a solid business plan is in place.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (3)

    Richard Martin

    Great news and great article Elliot!
    I used this article as a base for my German post on my blog.
    You’re certainly doing a great job on your blog with very fresh news. Even in Germany your blog is listed very well.
    Keep going
    Richard

    January 7th, 2008 at 6:33 pm

    Ari Shohat

    Thanks Elliot, indeed it was a very interesting read. Gives me some additional reassurance from the real world about a few domains I have and how to develop them ­čÖé

    January 8th, 2008 at 11:44 am

    Adam

    From Internet Retailer magazine… BodyBuilding.com had web revenues of nearly $65 million, expecting revenue of $90m in 2007 and over $120m for 2008

    January 9th, 2008 at 12:47 am

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