Controlling Interest in BodyBuilding.com Sold for $100 Million

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According to an article in the Wall Street Journal, and also reported in Tech Crunch, Liberty Media has paid $100 million to acquire a controlling stake in BodyBuilding.com. Liberty Media is an investor in Internet holding company, IAC, parent company of Match.com, Chemistry.com, Ticketmaster.com, and many other category leading websites.
Bodybuilding.com hosts both a fitness social networking community/forum with 100,000 participants, and it is an e-commerce website with body building supplies, vitamin supplements and fitness clothing. According to the Tech Crunch article (citing ComScore figures), BodyBuilding.com received over 2 million unique visitors in November.
Domain investors often cite Hotels.com as one of the few companies that built an entire business around a category killer generic domain name. While this is certainly true, I think there are many other companies, like BodyBuilding.com, that have built strong businesses around a category killer generic domain name. A category killer domain name doesn’t necessarily have to be mainstream to become a $100 million business. Sometimes niche category killer domain names can be just as effective, as long as a solid business plan is in place.

1 COMMENT

  1. Great news and great article Elliot!
    I used this article as a base for my German post on my blog.
    You’re certainly doing a great job on your blog with very fresh news. Even in Germany your blog is listed very well.
    Keep going
    Richard

  2. From Internet Retailer magazine… BodyBuilding.com had web revenues of nearly $65 million, expecting revenue of $90m in 2007 and over $120m for 2008

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