To Launch – No Longer Registered to Salesforce

Several weeks ago, I noticed that had transferred registrars from MarkMonitor to Amazon Registrar. The domain name had been registered to, and is now privately registered. After seeing this domain transfer, I also noticed it was no longer redirecting to a page within the website. Instead, a new logo appeared at the bottom of the landing page.

The bare website on was recently updated again, and it looks like some sort of social networking community is set to launch on Here’s what the blurb on the homepage says:

“Community is a fresh start for communication.

We understand the value of direct dialogue between you and who you care about. Community is designed to enable personal conversations at scale, but in a way where you are an individual, not the product.

Let’s start over together.”

About a week ago, Wired published an article about after Ashton Kutcher published his cell # on Twitter and replied to people with a link to The article did not mention what Ashton Kutcher had to do with though.

I was curious to see if there was a connection between Kutcher and CEO Marc Benioff, and I found a article linking the pair. The article also mentioned Sound Ventures, “a venture capital firm run by Ashton Kutcher and media mogul Guy Oseary.” In addition to Sound Ventures, Guy Oseary is the founder of Maverick Records. That rang a bell because Jamie Zoch mentioned Maverick when I first tweeted about in early January. Also interestingly, an advisor listed on’s LinkedIn profile (Molly DeWolf Swenson) is the Chief Impact Officer at Maverick.

After noticing the domain name transfer, I reached out the the Investor Relations team and CEO Marc Benioff at to ask about the domain name, but I did not receive a reply to my emails. I also emailed a couple of times using the hello@ email address, and I only received an auto-reply email. In addition, I had noticed that appeared to be associated with a company called Shimmur, and that company’s domain name forwards to On that landing page, there is a prompt to text message, and I sent a text and asked about Unfortunately, I did not receive a reply from anyone.

It is not clear to me whether Salesforce sold the domain name, has some sort of ownership stake in, or if there is some other type of deal in place. I will keep an eye on SEC filings to see if they reveal any details about It is also possible more information will be revealed when publicly launches.

What is obvious to me is that is a fantastic domain name, and it seems like it will be a great brand name. I am looking forward to seeing how is used – and by whom.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. “Community is a fresh start for communication.

    We understand the value of direct dialogue between you and who you care about. Community is designed to enable personal conversations at scale, but in a way where you are an individual, not the product.

    Let’s start over together.”

    What exactly do they mean? How would it be different from other social sites?

    • It’s a text messaging platform that allows brands and influential figures to communicate with their audience at scale through personal text messages. A handful of big social media personalities have been testing it out recently. For example: you follow an athlete on Instagram, if they’re using Community you can click the text button at the top of the profile and they have a designated number that gets saved into your contacts as that person’s name. You’re then subscribed to receive personal text messages from that person. This is a huge opportunity for D2C brands, personal brands, podcasts, etc. Gary Vaynerchuk is heavy on it right now and would be a good person to follow to get an idea of how this service works. Hope this helped!

  2. Yep, Gary is using it! I like what he’s doing and want to learn more about… Trying to find information online about it, but not much is out there!

  3. The musical group Sophie Tucker recently use the site as asthon kutcher did. Seem to be the goal of this site.

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