Several weeks ago, I noticed that Community.com had transferred registrars from MarkMonitor to Amazon Registrar. The domain name had been registered to Salesforce.com, and Community.com is now privately registered. After seeing this domain transfer, I also noticed it was no longer redirecting to a page within the Salesforce.com website. Instead, a new logo appeared at the bottom of the Community.com landing page.
The bare website on Community.com was recently updated again, and it looks like some sort of social networking community is set to launch on Community.com. Here’s what the blurb on the homepage says:
“Community is a fresh start for communication.
We understand the value of direct dialogue between you and who you care about. Community is designed to enable personal conversations at scale, but in a way where you are an individual, not the product.
Let’s start over together.”
About a week ago, Wired published an article about Community.com after Ashton Kutcher published his cell # on Twitter and replied to people with a link to Community.com. The article did not mention what Ashton Kutcher had to do with Community.com though.
I was curious to see if there was a connection between Kutcher and Salesforce.com CEO Marc Benioff, and I found a Pitchbook.com article linking the pair. The article also mentioned Sound Ventures, “a venture capital firm run by Ashton Kutcher and media mogul Guy Oseary.” In addition to Sound Ventures, Guy Oseary is the founder of Maverick Records. That rang a bell because Jamie Zoch mentioned Maverick when I first tweeted about Community.com in early January. Also interestingly, an advisor listed on Community.com’s LinkedIn profile (Molly DeWolf Swenson) is the Chief Impact Officer at Maverick.
After noticing the domain name transfer, I reached out the the Investor Relations team and CEO Marc Benioff at Salesforce.com to ask about the domain name, but I did not receive a reply to my emails. I also emailed Community.com a couple of times using the hello@ email address, and I only received an auto-reply email. In addition, I had noticed that Community.com appeared to be associated with a company called Shimmur, and that company’s domain name forwards to Digits.chat. On that landing page, there is a prompt to text message, and I sent a text and asked about Community.com. Unfortunately, I did not receive a reply from anyone.
It is not clear to me whether Salesforce sold the Community.com domain name, has some sort of ownership stake in Community.com, or if there is some other type of deal in place. I will keep an eye on Salesforce.com SEC filings to see if they reveal any details about Community.com. It is also possible more information will be revealed when Community.com publicly launches.
What is obvious to me is that Community.com is a fantastic domain name, and it seems like it will be a great brand name. I am looking forward to seeing how Community.com is used – and by whom.