I spent some time working with Craig Rowe of WhyPark and want to share some good news that some of you may have heard about in Vancouver at the Traffic conference. Next week, it is expected that WhyPark will debut a bundle of special domain apps that domain owners can add to their websites. At first, 8 apps will be available, and the company has plans to add somewhere around 30 in the near future.
The apps I am most interested in adding to some of my websites include:
- Hotel Listings
- Business Directory
- Weather Report
- Twitter Feeds
- YouTube Videos
Craig set up one name for me, which you can have a look at to get an idea of how the apps can be used. Have a look at SwissAlpsVacations.com, and you can see I have used the Hotel Listings, YouTube Videos, Weather Report, and Twitter Feeds on the site. These apps can help keep visitors engaged on your website, can help bring traffic (in conjunction with custom content), and can help you generate more revenue on your names as a result of this.
Probably the most exciting domain app for me is the Business Directory, as businesses will be able to sign up and pay for a directory listing via monthly Paypal subscription. Craig previously set up RateAHost.com so that people can see how the directory looks and how it works.
One reason I am excited about it is because I can add it to a site like TropicalBirds.com, and I can have a breeder directory by type of bird breed or state. It’s a great way to drive more recurring revenue, in addition to the PPC links. WhyPark already helped optimize the revenue on TropicalBirds.com, and now the new apps will bring a new revenue stream.
The second reason I am excited is that it will allow me (and others) to set up directories on their websites very easily. I would probably work with my designer to create a custom template and then add the domain app to the site. Had I not wanted to do a fully custom site on DogWalker.com, this could have been a good option to save time and money.
Since the apps haven’t been publicly released yet, I don’t have results yet, but it’s clear that it’s a big advancement for the company. Domain owners are able to build their sites individually or in bulk, just as they are able to do so at WhyPark now.