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Check Out Sale Comps Before Pricing


I recently loaded a large group of domain names for sale on Afternic. In order to set the pricing, I did what I usually do… looked at my purchase prices and thought about what I think would be a fair sale price, and I set the prices based on those two factors. My gut feel might not be the most efficient pricing model, but it’s done me fine so far.

Shortly after the names were priced and approved, I did a couple of searches on Afternic for keywords related to my domain names, and I saw other domain names listed for sale. Some of the prices varied drastically, and it’s going to make me review the prices I set for some of my domain names. I think you should do this competitive research, too.

When you list your domain names for sale on Afternic, Sedo,, or other domain sales platform, you need to do some basic market research to see the prices of similar domain names. When a potential buyer does a search for a domain name that is similar to yours and they find much better pricing for a similar domain name, it’s very possible that they will select the other domain name based on the price. You probably wouldn’t want to lose out on a sale because someone else priced their similar asset $2,000 below yours, especially when you have ┬ámore than enough margin to make the change.

No two domain names are exactly the same. However, to some people and companies, it makes sense to buy a different domain name for less money. If were listed on Afternic for $15,000 and was listed for $9,000, it’s very possible a buyer will choose the less expensive domain name, even if he originally wanted the other domain name.

Even though many of my sales are outbound or inbound via the landing page, doing market research before pricing your domain names is important. There may be only one buyer willing to pay 4 or 5 figures for a particular domain name, and if that buyer sees something similar for much less money, it’s quite possible he will go for that name.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (6)

    gary dell

    I have also recently uploaded a large number of domains to Afternic. I am very excited see how their recent merger plays out. In the past, it seems that Afternic always gave preferential treatment to domains listed at BuyDomains but this will certainly no longer be the case as I don’t believe Afternic owns their own portfolio of domains. I have also been placing Buy It Now prices on many of the domains as this automatically helps them in the keyword search results.

    September 25th, 2013 at 1:17 pm


    Hi Elliot, it’s getting a little late for me and I think some of my braincells are already in bed, so would you mind explaining what you mean by “Even though many of my sales are outbound or inbound via the landing page.”? Maybe include some links as examples?

    September 25th, 2013 at 11:27 pm

      Elliot Silver

      Outbound sales = I email potential buyers to sell a domain name.

      Landing page sales = People who visit a domain name that I own click on the sale inquiry link on the top to inquire about the domain name.

      In reply to Steve | September 26th, 2013 at 7:44 am


      Elliot, thanks for explaining. I understand now. Are your landing pages created by one of the sales platforms like Afternic and Sedo? Do you have any experience creating your own landing pages to sell domains? I’m debating which way to go to have landing pages.

      In reply to Elliot Silver | September 26th, 2013 at 9:34 am

      Elliot Silver

      Internet Traffic / Domain Name Sales

      In reply to Steve | September 26th, 2013 at 9:35 am

    Keith Herkman

    Greetings Elliot,

    Perhaps I missed the boat on some common resources, aside from going to each marketplace…is there a single location that efficiently provides a searchable data set for recent sales??

    Seondlly, I have not seen any mentions of accreditied appraisals…just having paid several hundred dollars for manual appraisals is there any value in having them??

    Thirdly, Are there any areas geographically that you would not do business with,

    thank you Keith

    March 27th, 2014 at 12:08 pm

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