Haven’t heard much from Rick Latona or anyone from his company recently, but it looks like that was quite intentional. This morning I received an email announcing that his company is brokering OE.com. According to Rick, the purchase price is $225,000 but offers will be considered.
More importantly is that he revealed that his company is currently (and has been) operating in stealth mode for the last few months, hence the radio silence on Latonas.com. In today’s email, Rick explained his public absence in this way:
“Now let’s talk about what my company has been working on. Oh wait, I can’t do that. Our domain business is actually in stealth mode right now. We’ve been working on a secret project that is quietly taking off. 2011 is going to be a banner year for my company. I wish I could tell you all about it but I can’t. I will say only one thing. If you operate a parking company and we haven’t talked about business in the past 2 week, please contact me.
What I can tell you is that auctioning domains, tradeshows, etc are the least of our priorities. You won’t be hearing much from us for some time but we will still be bringing occasional premium domains to the market like oe.com.”
I’ve also been wondering what Rick’s been up to, and I figured he was re-grouping and working on something big. He previously hinted at something, and I have a guess about what it is, but I will keep it private.
I am glad to hear Rick’s business is adapting and maturing, and I think that his news will be interesting to domain investors once it’s released.




Domain Roundtable is coming back! The conference, which was on a hiatus in 2010, will be held March 1-4, 2011 at the Atlantis Resort in
One complaint I hear about Network Solutions is that the price of a .com domain registration is way too high when compared to other companies like Moniker, Godaddy, and Name.com.