Rightside manages 33 (and is in the running to manage several additional) new gTLD extensions, and the company operates popular domain registrars, Enom and Name.com. Clearly, it is in the company’s best (financial) interest to sell domain names in the new extensions, particularly the extensions the company manages and will manage.
On October 2nd and 3rd, Rightside will be holding an internal hackathon to come up with ideas that will help the company promote the new gTLDs and encourage usage of them by the general public. I saw a tweet mentioning the Rightside hackathon, and I asked a company representative for additional details about the hackathon.
According to