Every once in a while, I see a UDRP filing that appears to be unwinnable. More often than not, the domain name in question is a one word or three letter .com domain name that is rightfully owned by someone but coveted by another party.
A complainant called Integrity Marketing Group, LLC filed a UDRP against the one word Integrity.com domain name at the National Arbitration Forum (NAF). On appearance alone, I did not think the complainant stood a chance of winning the dispute for this high value dictionary word domain name.
The UDRP decision was published, and the three panelists ruled in favor of the domain registrant. In addition, the panel decided that this “Complaint was brought in bad faith and constitutes an abuse of the administrative proceeding.” This finding of Reverse Domain Name Hijacking (RDNH) was not surprising.
There were multiple reasons for why the panel ruled against the complainant. For one thing, the domain name was owned by the registrant before the complainant existed.
Here’s an excerpt from the decision:



