The Whois system is going to change to the GDPR regulations that are coming very soon. There was discussion about these changes at the most recent ICANN meeting, and I know the ICA is working to address concerns of domain investors and domain name owners in general.
One concern I have is related to UDRP filings. From what I understand, the UDRP was created as a way to help brands and trademark holders recover domain names from cybersquatters. A brand owner that is concerned about a domain name infringing on its mark can do a Whois search to see who owns the domain name, and that offer some clarity. This clarity could cause them to opt to not file a UDRP because they know it is going to be a loser for them.
I will illustrate my concern with an example:






