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GoDaddy Promoting New Domain Names in TV Commercial

Elliot Silver
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GoDaddy has two new television commercials that are promoting the gTLD domain name extensions to the general public, with the target audience being SMBs. As you can see when you view the two minute video embedded below, the focus of this GoDaddy commercial is the “brand new, more personalized domain names.”

According to Elizabeth Driscoll, ‎Vice President of Public Relations at GoDaddy, “one and two minute versions of the commercial are airing on cable television – channels like CNN, Fox News, Sundance, History and many more.”

This is a good example of how much the marketing emphasis has changed during the past couple of years.

Giving Away Domain Names; Does it Help?

Joe Alagna
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4

Publisher’s Note: After learning about the .Berlin free domain name offer (now discontinued), I reached out to 101Domain’s Joe Alagna to discuss the strategy of giving gTLD domain names for free. Some people speculate that it is a bad sign for the gTLD program, and I asked Joe to share his insight.

The .berlin registry rocketed to near the top in new gTLDs this week by offering their domain names for free for a limited time. .Berlin was already off to a good start. They went into General Availability in March, 2014. Over thirty thousand were registered within the first few days and then registrations leveled off to an average of fifty or one-hundred per day. With the free offer in place, they added close to seventy-thousand registrations, bringing their total Domains Under Management (DUM) to over 138,000 and making them the second most popular new gTLD to be released in the past year. I’ve been asked, “does this help?” I think the answer depends on who one is thinking of. Let me start by talking about registrants.

Do TLD Give-aways Help Registrants?

Of course they

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Architelos: Its About Usage, Renewals and Quality Domains

Elliot Silver
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1

Architelos is a company that “offers strategic consulting and managed services for new and existing TLDs.” I believe the company’s executives have experience working with legacy TLD registries as well as some of the new gTLD registries.

This morning, I saw a tweet that Architelos posted on its account, and I think it is one worth noting.

 

Numbers are important, but from my perspective they are probably not the most important thing when it comes to the new extensions, and there are other factors that should be considered as well (like usage, renewal rates, awareness…etc). Additionally, we are in the early stages of the new gTLD program right now, and there are many more new extensions that will be coming out soon.

I do not know what registries Architelos works with now or with whom they are consulting, so I can’t comment on whether or not the tweet may be self-interested, however, I think it is a good point.

Find a Founders Program

Elliot Silver
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14

If you are bullish on the new gTLD domain names but don’t want to spend a lot of money on a targeted keyword domain name, you might want to check out the various founders programs to see if you qualify. I believe that many new gTLD registries offer a special program to give domain names for free (or cheap) to people who qualify with a good development and marketing plan.

Domain registries like .CO and .ME offered up some of their “premium” domain names to companies that wanted to develop a business or website using one of their domain names. In some cases, domain names were given away for free if specific requirements and hurdles were met, and in other cases, reserved domain names were sold (one of my companies participated in the .CO Founder’s Program a few years ago). My guess is that it depends on the business idea, amount of funding and resources that will back the website, and perhaps other requirements to strike a deal.

I did some research, and listed below are a few examples of gTLD registry operators who have a founders program or something similar that will put “premium” domain names into the hands of people and businesses that will build on them:

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nTLDStats Offering Great Data

Elliot Silver
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1

Last month, I wrote an article about a website called NameStat.org, which offers quite a bit of information about new gTLD registrations. nTLDStats is another excellent resource that has an incredible amount of new gTLD data. I am sure others have written about and cited  nTLDStats already, but I have not been tracking the new gTLDs as much as others have been tracking them.

There are several ways to use nTLDStats to get data about the new domain names. Some of the information I looked at include the following:

  • Number of gTLD domain names registered
  • Number of registrations per gTLD extension
  • Where people are buying domain names
  • gTLD growth rate

nTLDStats has great

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When Will Your gTLD Investments Be Profitable?

Elliot Silver
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My personal and business opinion is that if I were to buy new gTLD domain names, my investment would be long term rather than the short term investments I prefer to make on behalf of my company. I’ve heard mixed opinions from other people who are buying new gTLD domain names, and I want to hear your opinion on when new gTLD domain investments will be profitable.

To clarify this a bit more, I will give you an example of what I mean when I mention profitability. Let’s say you decide to buy 100 .Link domain names from Uniregistry for just under $1,000 ($9.88/each per year). How long will it take for you to sell or monetize via PPC to make a profit? Obviously, if you sell 2 names for $1,000/each in a year, you are in the black, but if you only sell 2 at $500, you’ll be in the red when it comes time to renew in year 2.

There are more variables at play than meets the eye because many people will continue to buy new domain names, adding to the time it will take to break even. That being said, what is your profitability outlook if you

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