
Boston Business Journal published an article about the NewYork.Sucks billboard that is currently displayed on the side of the Mass Pike, behind Fenway Park. For those who aren’t aware, the Boston Red Sox / New York Yankees rivalry is one of the better sports rivalries, although it is in a bit of a lull lately.
According to the Boston Business Journal article, “The company that owns the rights to the .sucks generic top-level domain, Cayman Islands-based Vox Populi, is behind the campaign.” You can see a photo of the billboard in the article. Someone else sent me a photo of the billboard, and I am awaiting his approval to publish it here.
I think it’s an interesting campaign, but I would have made a couple of changes:
From my perspective,



