New gTLD Archives - Page 43 of 95

.CLUB Responds to MarkMonitor: Why Brands Are Missing The Boat

New gTLD

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February 15, 2016

In its quarterly report, MarkMonitor analyzed the state of the .CLUB brand space and noted that many registrations of brand names were not held by the brands themselves. This is indicative of the missed opportunity faced by brands that did not participate in our Sunrise period or register their names cost-effectively during General Availability.

As MarkMonitor states:

“Some NgTLDs are appealing for both Retail and Business – We found .club to be the most squatted of all NgTLDs in this focus, with over 50% of the sampling found to be registered to someone other than the company or brand-owner. Dot CLUB was released in early 2014, so while it has been available for some time, it has also been through its first round of yearly renewals, and finds itself not only in the list of our most squatted NgTLDs, but still in the top 5 most registered NgTLDs in the retail space as a whole.”

In the wave of TLD launches, the brands misread the future popularity of .CLUB and neglected to do an individualized TLD-tailored cost-benefit analysis. Brands underestimated the

Donuts Running BestName.Business Contest

New gTLD

Elliot Silver

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February 9, 2016

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Donuts is running a brand naming contest for entities that are using a new gTLD domain name extension. The winner of the BestName.Business contest will receive a $5,000 advertising budget courtesy of the registry. The contest is being run by Name.Kitchen, which is a name creation website operated by Donuts.

Here’s how the contest is described on the BestName.Business website:

These 8 businesses have great stories, and all of their stories start with a great name.
Their “not-com” names are catchy, meaningful and most importantly, memorable.

Now it’s your chance to pick the BestName.business.

The winner gets a

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First New Domain Extension Used in Super Bowl Commercial

New gTLD

Elliot Silver

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February 8, 2016

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Future trivia question: what was the first new gTLD domain name extension used in a Super Bowl commercial? Answer: .Movie.

On Saturday, I asked if you thought a new domain extension would be advertised during the Super Bowl. Around 40% of you said yes and about 60% of you said no. It looks like those who said yes were correct, as a domain name with a new extension was used in a Super Bowl commercial last night.

“Gods of Egypt” is a movie that is coming to movie theaters on February 26, 2016. The movie studio is using GodsOfEgypt.Movie for its website. You can see the domain name referenced at the end of the preview, which is embedded below:

Will a New gTLD Domain Be Used in a Super Bowl Ad?

Elliot Silver

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February 6, 2016

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We know that Super Bowl television advertisements are usually funny and edgy. One way to be humorous and edgy, in my opinion, is to use a new gTLD domain name for a Super Bowl advertising website. If a humorous domain name were to be used, it could help create a buzz and also be used to better track traffic following the Super Bowl.

I have no idea if any companies are planning to use a new domain name in their Super Bowl advertising campaigns, but I would not be shocked to see one. I would imagine someone in the domain space might have noticed that a large company purchased a new domain name but I haven’t seen anything reported yet. Of course, a company could have easily registered something under Whois privacy and it hasn’t been revealed yet.

I am curious if you think a new gTLD domain name extension is going to be used by a brand during tomorrow’s Super Bowl. It would almost certainly create as much buzz as Google’s decision to use a .XYZ domain name for its new parent company, Alphabet.

Vote in the poll today and watch the big game tomorrow to see.

Goals for .Club in China This Year

New gTLD

Elliot Silver

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February 2, 2016

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Last week, Allegravita and the .Club registry announced that the two companies would continue to work together to continue creating inroads in the Chinese market in 2016. It seems that .Club has found success with its plans to bring .Club domain names to China, and I would imagine that the team at Allegravita has been helpful in this endeavor.

I always find it interesting to see what a company has planned for the new year as well as the goals it wishes to accomplish. I asked Simon Cousins from Allegravita and Jeff Sass and Colin Campbell from the .Club registry if they would be willing to share their goals for .Club in China in 2016. I think you will find it interesting, especially Colin’s comments about domain name values.

Simon Cousins had this to say:

Donuts Promoting .Golf at PGA Show

New gTLD

Elliot Silver

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January 27, 2016

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Donuts is wisely promoting its new .Golf domain name extension at the PGA Show in Orlando, Florida. According to the show’s website, “The PGA Merchandise Show gathers 40,000+ industry leaders, representing 74 countries.” Obviously this will be a good place to let people know about .Golf domain names.

As you can see in the tweet below, Donuts co-founder and EVP Dan Schindler is manning the .Golf trade show booth in the exhibit area of the PGA Show. Donuts is encouraging people to visit NetworkSolutions.Golf to register their new .Golf domain names. The company is offering a discount code to save money and likely track the number of registrations as a result of the promo.