According to a post on X from Atom.com, Super.xyz sold for $287,607, becoming the largest publicly reported .XYZ domain name sale of all time. The domain name was sold by domain investor Logan Flatt, and it transacted via Atom on September 1, 2025:
Super .xyz just broke the charts as the top .xyz sale ever reported.
Huge congrats to @loganflatt (Media Code LLC) on this super-sized sale 🎉🚀 pic.twitter.com/tM3vIY4RHe
— Atom.com (@atomHQ) September 5, 2025
For years, I would almost never touch non .com domain names. Reflecting changes I have noticed across the aftermarket, my viewpoint has been evolving. My portfolio now consists of approximately 7.5% non .com domain names. My goal is to increase that to 10% by the end of this year.
I believe the top 3 extensions I own beyond .com are:
I am primarily an opportunistic buyer for domain names in alternative extensions. I don’t go out seeking to privately buy non-.com domain names like I do with .com, but I will bid on good opportunities I see in expiry auctions. I believe I have only spent low four figures on one non .com domain name. Everything else has been below $1,000 and mostly below $500. I am strictly a vulture non .com buyer, so there’s no need to pitch me your domain names.
I’ve known Phil Harris for many years. He was one of the first people I know who invested heavily in the new gTLD domain names. Phil still owns a portfolio of about 2,000 one word and one letter domain names in these alternative extensions, and he told me he is approaching seven figures in sales over the years.
The second application round for new gTLD applications seems to be gearing up. ICANN has slowly been releasing new information about applying for a TLD in the 2nd round of applications. According to ICANN’s website, the next round of applications is expected to commence in April of 2026.
I couldn’t even take a guess at how many new TLD strings will be applied for, but I suspect a good portion of them will be brand-related TLDs. Some brands that weren’t created when the first round of applications started in 2012 as well as those that may have missed out will likely have an interest in applying for a brand matching TLD.
Namecheap CEO Richard Kirkendall has always spoken his mind freely. The other day, I replied to someone who asked about why domain registries raise their fees. I think it’s pretty clear that they raise their fees because they can and because the want to increase their revenue.
Richard’s response to this was better than mine:
Charge whatever you like from the start so at least the user can make a decision based on that price but there should be some sort of justification if you’re a registry if you’re going to be raising by an exorbitant rate. It’s unfair to the customer to be locked in and then…
— Richard Kirkendall (@NamecheapCEO) February 26, 2024
Richard has a good point. Once a user is using a domain name, it can be very expensive, risky, and time consuming to switch domain names. Most won’t do it over the inconvenience of a renewal fee increase.
