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Barrons Report: “Google Has Been Able to Increase Prices Per Click All Year”

I found an article on Barrons’ blog that I thought might interest you. In announcing and discussing a stock analyst’s (BGC’s Colin Gillis) share price target increase for Google, the article discusses how Google may be generating more revenue from pay per click advertising.

Some interesting points from the  Barrons article  that domain investors will care about:

  • Google has been able to increase prices per click all year
  • “the company knows how to “capture the economics associated with improving conversions.'”
  • “Gillis expects 12% growth in click pricing in Q3, the same as Q2, and thinks it will continue above 10% this quarter.

I wonder how much (or if) Frank Schilling’s popular new parking service utilizing a Google feed, InternetTraffic.com, has played into this increase. Whether it has or has not, I have heard that clients are continuing to see higher revenue numbers.

I am not surprised that a competitor is about to emerge, which will ultimately drive even more domain traffic to Google.

Google Now Using G.CO on Maps

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G.COIn July, it was announced that Google acquired G.CO to use as a url shortener for internal Google links. I just noticed that Google has begun using the G.CO url shortener for internal links on its Google Maps pages.

When you enter an address on the map and click on the link button, you’re presented the standard link, which can be VERY long depending on the address. There’s a “Short URL” check box above the standard url, and when it’s clicked, you’re given a url using G.CO.

I haven’t come across other uses of G.CO yet, but I am sure it will take some time for integration within all of Google’s products and brands. With a reported 7 figure price tag, I would hope Google plans to use G.CO more widely across its products and services.

I just came across Google’s LatLong Blog post discussing the url shortener back in August, but I just noticed it. According to the post, “We only use g.co to send you to Google web pages, and only Google Maps can generate a g.co/maps URL. This means that you can visit a a g.co/maps shortcut with confidence, and always know you will end up on a Google Maps page.

Have you seen G.CO used elsewhere?

Tip to See How Your Site Ranks in Google

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For those of you who develop websites, you know that the Google ranking can be a key to success. Being in the top three results for your target keywords is critical to the success (and monetization) of your website.  Although I generally use Aaron Wall’s (free) Rank Checker Tool for multiple keyword search rankings, there’s an even easier and quicker way to find a site’s ranking.

Obviously doing the search yourself will be much faster, especially when you’re only searching for a few key terms. The problem with this method is that Google tracks your searches and websites you visit (in Chrome), and it’s more likely they will rank your favorite websites higher than others. For instance, DogWalker.com may rank higher for me on some searches than for someone else simply because I visit the site so often.

This is almost too easy of a tip to share, but I use it and figure that I might as well share it with others. When you search Google using an incognito browser in Chrome or the Private Browsing window in Safari, your search won’t be impacted by previous searches or visits. You can get a very good idea where most people will see your site when they search.

Yes, this is a very simple tip, but it’s something that can be helpful to you when you quickly want to see where your website (or someone else’s website) ranks.

EMDs Aren’t Everything: Ask Rick Santorum

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Despite owning the exact match domain, Rick Santorum not #1 in Google

As much as I’d like to believe that exact match domain names (EMDs) can be very important for a company to own because of their search engine advantages, they certainly aren’t the be all end all. Case in point, US presidential candidate, Rick Santorum, a Republican from Pennsylvania.

Smartly, Mr. Santorum owns the exact match domain name, RickSantorum.com. His campaign operates the website, and it does pretty well in Google. Unfortunately for Mr. Santorum, it seems that even the exact match domain name won’t get him the #1 result, as Politico has pointed out today.

Do a search on Google for “Rick Santorum” or simply “Santorum,” and you’ll see a site SpreadingSantorum.com as the #1 result. The meta description pretty much tells you that someone is working hard to get the top result ahead of Mr. Santorum’s website: “Santorum 1. The frothy mix of lube and fecal matter that is sometimes the byproduct of anal sex. 2. Senator Rick Santorum.”

This is an example of why some companies, especially those that are proficient with SEO, aren’t all that interested in descriptive / exact match domain names. I still believe exact match domain names are great for branding and help convey authority, but they aren’t everything and can still be beaten by SEO.

Top 10 Strange Incoming Google Referrals

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It’s the final Saturday of the Summer of 2011, and I hope you are enjoying yourself. I want to share what I think are the top ten strangest incoming  referral  keywords to my blog this past week. Here they are in no particular order:

  • How much does it cost to kill an elephant in Africa?
  • Rick Latona’s secret
  • first sexual encounter india
  • Lisa bloom fiance **(Sorry, Braden!)
  • Guinness world records sex
  • h t t p : / /w w w. e u r o d n s . c om
  • WWW.dont.com.xxx
  • “fb ads” pregnancy
  • What should i prefer .co cctld or .net gtld
  • NameCheap offers 4.99$ for a Domain because GoDaddy’s CEO Bob Parson Killed an Elephant

 

Domain Sponsor: No More Redirects

Domain Sponsor sent an email this morning informing its  customers that they can no longer re-direct their domain names that are parked with the company. This prohibition was made in response to a new policy instituted by its “largest upstream advertising partner,” which I’ve been told  is Google.

Customers who use URL redirection will have to make changes to the DNS of their domain names and park them using Domain Sponsor’s nameservers. The email is below, along with directions on how to re-configure domain names that use URL redirection.

“DomainSponsor’s largest upstream advertising partner has instituted a policy requiring all parking services using its feeds to stop accepting traffic sent via URL redirection.

Therefore, if you currently use URL redirection to send traffic to DomainSponsor, please take immediate steps to change the registrar settings on applicable domains to DomainSponsor’s DNS/Nameserver. This will ensure uninterrupted monetization of your traffic.

If you are interested in discussing monetization options for your previously redirected traffic, please contact your DomainSponsor account manager.

Instructions for Clients Using a URL Redirection or Rotator Service:

If you are using the old URL forwarding or URL redirection string method, please follow these steps.

1. LOGIN TO DOMAINSPONSOR. Add all domains previously using URL forwarding or redirection into an existing or new portfolio. A new portfolio can be created using the dropdown menu under the “Add Domains” tab. Portfolios can be used to group domains into categories as you wish.

2. LOGIN TO YOUR DOMAIN HOSTING COMPANY OR REGISTRAR ADMIN PANEL. Because registrars and domain hosting companies vary, we cannot provide exact instructions. However, most registrar admin panels offer an option to “change DNS” or “point Nameserver”. For your convenience, most registrars allow you to apply DNS changes to most if not all of the domains in your account at one time. Please refer to your registrar’s online help center for exact steps needed to change DNS settings.

3. IN YOUR REGISTRAR ADMIN PANEL, CHANGE THE DNS or NAMESERVER TO:
Primary Name Server: NS1.DSREDIRECTION.COM
Secondary Name Server: NS2.DSREDIRECTION.COM
Instructions for Clients Currently Using DNS Method

If you are currently using the DNS method to connect your domains to DomainSponsor, there is no need to change anything. Simply continue to use this method for all new domains added, and remember to add new domains to your DomainSponsor account.

As a reminder, the DNS or Nameserver setting at your registrar or domain hosting company should be as follows:

Primary Name Server: NS1.DSREDIRECTION.COM
Secondary Name Server: NS2.DSREDIRECTION.COM
Instructions for Adding New Domains:

Please use the DNS method by first adding new domains to your DomainSponsor admin panel and then ensuring that the DNS setting at your registrar or domain hosting company is set to use DomainSponsor’s DNS/Nameservers. If you were previously auto-generating a URL forwarding string, remember to disable this function in your registrar admin panel.

Primary Name Server: NS1.DSREDIRECTION.COM
Secondary Name Server: NS2.DSREDIRECTION.COM
We Are Ready to Provide Assistance!

We greatly appreciate your prompt cooperation in helping us comply with our advertising partner’s requirements.

During this transition process, our goal is to provide you with uninterrupted, industry-leading parking solutions. Therefore, we are standing by to assist in any way we can.

If you need help, please contact either your Account Manager or the DomainSponsor Support Team at DSsupport@domainsponsor.com or (213) 892-1194.”

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