Google Archives - Page 11 of 29 - DomainInvesting.com

Will You Buy a .App Domain Name?

Google
New gTLD

Elliot Silver

February 26, 2015

The big new gTLD story today was that Google reportedly paid a hair over $25 million to win the rights to operate the .App new gTLD extension (via DNW and TheDomains). There was 13 applicants for the .App extension, and Google prevailed over companies like Amazon, Radix, Donuts, and several others with deep pockets.

I would imagine Google has a lot of faith in .App domain names. Its .How extension has only sold 2,367 .How domain names to date (according to nTLDStats.com), and I presume Google is confident there will be more interest in .App domain names. I would guess that will be the case since I see more utility with .App domain names.

Since domain investors tend to buy domain names in the more popular extensions, I am curious if you plan to buy any .App domain names. Personally, I have no plans to buy any, but I suppose that could change if I see a good opportunity.

Please vote in the poll below and share your thoughts in the comment section if you’d like to expound:

Google
New gTLD

Elliot Silver

February 4, 2015

Google recently unveiled a website for its .How domain names, which can be found at Get.How. I think the website looks pretty sleek, and visitors can easily search availability for .How domain names. According to Sedo, .How went into General Availability on January 28th, and .How domain names are now available for the general public to purchase. nTLDStats.com shows just 344 registered .How domain names so far, as of February 2.

On the top menu of the Get.How website, there are a few links, including on that would seem to aim to answer the question, “What is .How?” In my opinion, I think the answer that is provided misses the mark.

Instead of explaining

GoDaddy
Google

Elliot Silver

January 16, 2015

I’ll start by sharing that I love Google and many of the services the company offers. I’ve read several articles about Google Domains, and it’s good to see Google making a play in the domain space. I think Google’s entrance will cause domain registrars to increase their attentiveness to customers, make it easier to use their services, and may lead to more competitive pricing and service upgrades. Essentially, other domain registrars are going to have to up their game, which should benefit customers.

Despite the fact that a major player like Google is entering the domain name registration business, I believe it will be difficult for Google to compete with the top established companies in the space. In the next few years, I believe Google Domains will likely become a top 10 domain registrar, but I think the company is going to run into some challenges that will make it difficult to compete with the world’s largest and best known domain registrars.

Here are some of the issues I see that may make it difficult for Google Domains to compete with the companies that have major market share:

Google
SEO

November 24, 2014

When it comes to Black Friday, I presume a great deal of traffic to various retailer websites comes from Google. Having top rankings for Black Friday keywords is likely a driving of significant traffic. With Black Friday coming up at the end of this week, I thought it would be interesting to see what websites are doing best for Black Friday searches.

Listed below are the top 3 results for a variety of Black Friday searches in Google. There’s nothing scientific about my research, but I did use a browser in incognito mode in order to show results in a more unbiased manner. I did use the Google Adwords Keyword Planner Tool to see what keywords are popular at this time of year. I did not include Google news mentions, and the top 3 are unique websites, even if one of the listed websites holds 2 spots.

Here are the searches and top 3 results as of this morning:

Google
New gTLD

Bill Hartzer

September 16, 2014

Are .Com domain names truly better than the new gTLDs? Well, I have had my suspicions, but there was no way I was going to base my opinions. I decided to put some newly acquired domain names to the test, and use Google AdWords to reveal the results. While there’s no really easy way to test the organic search results, using Google AdWords to drive traffic and test conversions was much faster and more reliable.

I set up two tests. One test used a .Com and a .Diamonds domain name. The other used a .Com and a .Menu domain name. In the first test, I was able to secure two keyword rich domain names: one with the keyword in the domain name, and the other with the keyword in the domain name and in the new gTLD.

I chose these domain names for the primary test:

www.3CaratDiamonds.com
www.3Carat.Diamonds

and I chose brand-related keywords for the second test. I chose these domain names for the second test:

www.MattitosMenu.com
www.Mattitos.menu

I set up two separate landing pages. One landing page for the “diamonds” test and another landing page for the “menu” test. In this case, it was important to make sure that everything was the same for each test. So, everything was exactly the same, including the ad copy used, the landing page, and even the conversions. The only change between each test was the domain name being used.

For each Google AdWords campaign, it was important to us to not only use the same ad copy in the ads, but also to make sure that we used the same keywords in each of the campaigns. We did some preliminary keyword research, and decided on a list of keywords that had enough searches per month to give us enough data to work with.

For the diamonds Google AdWords campaigns, we used 50 keywords total, all priced at $1.00 per click (that is what we bid, but not what we ended up paying for each click). We also bid $1.00 a click on the .Com versus .Menu domain name test.

The Results

Google
New gTLD

Elliot Silver

June 28, 2014

At the Google I/O conference that was held this past week, the company discussed its new Google Domains offering that is currently being beta tested. I want to share the video below featuring three Google employees discussing Google Domains and domain names during general at the event. In addition to speaking about domain names, the employees fielded questions from the audience as well.

Participating in the discussion were the following three people:

Ben Fried, Google CIO
Corey Goldfeder, Google Software Engineer
Kripa Krishnan, Google Technical Program Manager

The video is on the long side, but I think it’s worth watching to get Google’s perspective on domain names, its Google Domains offering, and the new gTLD domain names.

1...101112...29 Page 11 of 29

Advertise Here

Looking to Buy One Word .coms

Efty

Domain Capital

BullS on 2021 vs 2025 – % of .coms in my PortfolioSeptember 30, 2025
Stick to the basics.... When in doubt.. Get dot com The rest is BS Plain and simple Capeeche!!
Sameh on Cloud.ai Sells for $600k via GoDaddy DBSSeptember 28, 2025
The domain is currently listed on Atom for $750,000: https://www.atom.com/name/Cloud.ai
Elliot Silver on TonyNames Hits $100k Milestone with .io SaleSeptember 27, 2025
What do you suppose is fraudulent? It seems like most fraudsters show their face to try and establish trust, but…
Jose on How I Quickly Check My Afternic Landing PagesSeptember 26, 2025
Thanks for sharing
Jose on Bodis Gives Performance Update After Google Parked Domain Opt-OutSeptember 26, 2025
There are many alternatives, you don't have to rely on Google, and AI has damaged the domain park system of…

Additional Sponsors

Advertise Here
DomainTools – The Recognized Leader in Domain Research and Monitoring
Sedo – Reach thousands of domain buyers

Domain Capital – Contact us for domain financing options
Embrace.com – We embrace.com domain names

Google

Will You Buy a .App Domain Name?

Google’s .How: Huh?

It Will Be Tough for Google Domains to Compete

Who is Winning Black Friday This Year in Google?

.Com Versus New gTLDs: Real World Test Results

Video: Google I/O Discussion About Domain Names

Recent Posts

Have a Real Presence Online When Selling Domain Names

2021 vs 2025 – % of .coms in my Portfolio

Nominations Open for 2026 ICA Awards

Bodis Gives Performance Update After Google Parked Domain Opt-Out

Glad This Sale Wasn’t an LTO