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Video: 2013 Go Daddy Super Bowl Commercial with Bar Rafaeli

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Go Daddy released its 2013 Super Bowl commercial starring Bar Rafaeli, and I must say, Walter is a lucky son of a bitch! The company teased us with a sneak peak version of this commercial earlier, and they posted the full length version this evening. GoDaddy Girl Danica Patrick narrates this commercial, which is called “Perfect Match.”

A few days ago, Go Daddy and the .CO Registry released the full version of its second Super Bowl commercial. That one is much more tame, and I think it is also more effective at getting its message across.

What do you think about this commercial?

BTW, for those who are wondering, the lucky “Walter” character is actor  Jesse Heiman.

Video: Go Daddy Releases Sneak Peak of Second Super Bowl Commercial

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Go Daddy just released a 19 second sneak peak of its second commercial that will be shown during the Super Bowl. The commercial stars supermodel Bar Rafaeli and is called “Perfect Match.”

GoDaddy’s .CO Super Bowl commercial  (sending people to  YourBigIdea.CO)was released in its entirety last week, and I think it will be a hit. It would be great if Go Daddy releases some metrics after the Super Bowl to share how these very different commercials performed.

Thanks for the tip to Barb Rechterman, Senior Executive Vice President & Chief Marketing Officer at GoDaddy.

Pre Super Bowl Suggestion for .CO Registry

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You’ve seen the great Go Daddy & .CO Registry Super Bowl commercial that will make its official debut on Super Bowl Sunday. The television commercial is supported by a web campaign found at  YourBigIdea.CO, and it was all created by  Deutsch NY.

Lori Anne Wardi from the .CO Registry shared some insight about the commercial and campaign, and I think it’s interesting.

One suggestion I have for the .CO Registry is to compile a list of common trademarks (like Microsoft, Nike, Verizon…etc) and prohibit domain names that match those TMs from showing up in the .CO search results. As you can see from the screenshot above, the suggestion tool is working unfiltered, and suggested domain names could become liabilities for registrants. It’s especially critical for a wider audience that watches the Super Bowl.

I think the .CO commercial is going to be a big hit.

Go Daddy Listened to My Suggestion

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Yesterday morning, I shared GoDaddy’s .CO Super Bowl commercial with you. I think it’s a great commercial that has some humor and clearly illustrates why people should visit their website to register a domain name.

Some people will go straight to the GoDaddy website after seeing the commercial, but many will go to the call to action url featured in the commercial,  YourBigIdea.CO. It is, after all, a .CO Registry co-branded commercial.

In my post yesterday, I suggested that Go Daddy should add the option for its Domain Buy Service when someone looks up a domain name that is already owned and is unavailable to hand register. Previously, they only had the backorder service option listed, which doesn’t do much good for domain owners.

According to a follow-up comment by Go Daddy’s Paul Nicks and confirmed by me, Go Daddy has added the option to the search screen. If someone wants a domain name that is privately owned, they will see the option to pay to try and privately acquire the domain name. I think this is going to generate revenue for Go Daddy, and hopefully it will translate into aftermarket sales for domain investors.

If you receive an offer from GoDaddy’s Domain Buy Service during the Super Bowl or shortly after, I’d love to hear about it. Hopefully, I will receive an inquiry!

2013 Go Daddy .CO Super Bowl Commercial

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Go Daddy released its 2013 .CO Super Bowl commercial, and I think it’s pretty solid. The commercial is called YourBigIdea.CO, and I think it will resonate with anyone that has had a business idea but put it off for another day.

It’s not a “sexy” commercial, but it’s funny and it will most likely drive boost sales considerably.

One thing I would have like to seen on the YourBigIdea.CO website (well, the Go Daddy website after you search for a .CO domain name) is the ability to try and acquire a domain name that isn’t available. There is a message that says they can “help you get it” but that’s only for backordering. It would be neat if they offered their Domain Buy Service there, too.

Update: Go Daddy added it.

What do you think of the commercial and website?

Go Daddy “Rejection” Email

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You probably already read the news about the changes at Go Daddy’s Executive Accounts group. It seems that the company has begun to notify customers about the changes.

I have a few accounts at Go Daddy (for my different companies), and one of my accounts appears to have been cut loose from Go Daddy Executive Accounts. Below is the “rejection” email I received today.  I say it’s a rejection email since the phone number listed is the standard call center phone number rather than the Executive Accounts line.

Brad Larson has been my Account Executive for a number of years, and he is one of the primary reasons for keeping my domain names at Go Daddy. If my primary accounts are dropped, I will probably transfer them out as they come up for renewal.

Go Daddy has fantastic customer support and account management groups, and it’s disappointing to see this change because I trust the AE team with my valuable domain name assets.

Update: Fortunately, it seems that my primary accounts retained their status and Brad is still my rep.

Dear Silver Internet Ventures LLC,

We want to take a moment to thank you for your business, and to share some news about how we handle your account.

Account support is now available 24/7 at 1-800-505-8877. You will find this a quicker and more efficient way to meet your needs. All 1,800 plus agents are committed to making you and your business even more successful in the new year. Call anytime for a consultation and account review.

We are looking forward to the release of many new products and services in the year ahead, and many more years serving you.

Sincerely,