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Pre Super Bowl Suggestion for .CO Registry

Elliot Silver
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12

You’ve seen the great Go Daddy & .CO Registry Super Bowl commercial that will make its official debut on Super Bowl Sunday. The television commercial is supported by a web campaign found at  YourBigIdea.CO, and it was all created by  Deutsch NY.

Lori Anne Wardi from the .CO Registry shared some insight about the commercial and campaign, and I think it’s interesting.

One suggestion I have for the .CO Registry is to compile a list of common trademarks (like Microsoft, Nike, Verizon…etc) and prohibit domain names that match those TMs from showing up in the .CO search results. As you can see from the screenshot above, the suggestion tool is working unfiltered, and suggested domain names could become liabilities for registrants. It’s especially critical for a wider audience that watches the Super Bowl.

I think the .CO commercial is going to be a big hit.

Go Daddy Listened to My Suggestion

Elliot Silver
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13

Yesterday morning, I shared GoDaddy’s .CO Super Bowl commercial with you. I think it’s a great commercial that has some humor and clearly illustrates why people should visit their website to register a domain name.

Some people will go straight to the GoDaddy website after seeing the commercial, but many will go to the call to action url featured in the commercial,  YourBigIdea.CO. It is, after all, a .CO Registry co-branded commercial.

In my post yesterday, I suggested that Go Daddy should add the option for its Domain Buy Service when someone looks up a domain name that is already owned and is unavailable to hand register. Previously, they only had the backorder service option listed, which doesn’t do much good for domain owners.

According to a follow-up comment by Go Daddy’s Paul Nicks and confirmed by me, Go Daddy has added the option to the search screen. If someone wants a domain name that is privately owned, they will see the option to pay to try and privately acquire the domain name. I think this is going to generate revenue for Go Daddy, and hopefully it will translate into aftermarket sales for domain investors.

If you receive an offer from GoDaddy’s Domain Buy Service during the Super Bowl or shortly after, I’d love to hear about it. Hopefully, I will receive an inquiry!

2013 Go Daddy .CO Super Bowl Commercial

Elliot Silver
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17

Go Daddy released its 2013 .CO Super Bowl commercial, and I think it’s pretty solid. The commercial is called YourBigIdea.CO, and I think it will resonate with anyone that has had a business idea but put it off for another day.

It’s not a “sexy” commercial, but it’s funny and it will most likely drive boost sales considerably.

One thing I would have like to seen on the YourBigIdea.CO website (well, the Go Daddy website after you search for a .CO domain name) is the ability to try and acquire a domain name that isn’t available. There is a message that says they can “help you get it” but that’s only for backordering. It would be neat if they offered their Domain Buy Service there, too.

Update: Go Daddy added it.

What do you think of the commercial and website?

Go Daddy “Rejection” Email

Elliot Silver
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21

You probably already read the news about the changes at Go Daddy’s Executive Accounts group. It seems that the company has begun to notify customers about the changes.

I have a few accounts at Go Daddy (for my different companies), and one of my accounts appears to have been cut loose from Go Daddy Executive Accounts. Below is the “rejection” email I received today.  I say it’s a rejection email since the phone number listed is the standard call center phone number rather than the Executive Accounts line.

Brad Larson has been my Account Executive for a number of years, and he is one of the primary reasons for keeping my domain names at Go Daddy. If my primary accounts are dropped, I will probably transfer them out as they come up for renewal.

Go Daddy has fantastic customer support and account management groups, and it’s disappointing to see this change because I trust the AE team with my valuable domain name assets.

Update: Fortunately, it seems that my primary accounts retained their status and Brad is still my rep.

Dear Silver Internet Ventures LLC,

We want to take a moment to thank you for your business, and to share some news about how we handle your account.

Account support is now available 24/7 at 1-800-505-8877. You will find this a quicker and more efficient way to meet your needs. All 1,800 plus agents are committed to making you and your business even more successful in the new year. Call anytime for a consultation and account review.

We are looking forward to the release of many new products and services in the year ahead, and many more years serving you.

Sincerely,

Nima Jacob Nojoumi Leaves Go Daddy

Elliot Silver
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12

I just heard that Go Daddy  Executive Account Manager  Nima Jacob Nojoumi has left the company. He is the second  Executive Account Manager to have recently parted ways with the company, following Tess Diaz, who is now involved in Business Development at Media Options.

Over his 6+ year tenure with the company, Nima serviced over 600 client accounts and consulted with more than 18,000 customers. He also consulted Go Daddy’s executive leadership team on the startup scene and their social marketing strategy.

I know of several people who work with Nima, and his presence will be missed. Although Brad Larson has been my Account Executive for many years, I have always found Nima to be knowledgable and helpful in Brad’s absence.

I spoke with Nima about his leaving the company, and he said he left on good terms. “I want to express my sincere gratitude to Go Daddy, colleagues, domain industry and clients (friends). It was an amazing ride & I’m humbled by it,” he told me.

Although Nima didn’t say what he has planned next, I imagine he’ll be doing something big in the start up scene. Nima’s a class act, and I hope our paths cross in the future.

If you want to stay connected with Nima, you can keep in touch with him via twitter @DomainAdvisor  and on his personal blog, Nima.CO.

 

Go Daddy Offering Ten $10,000 College Scholarships

Elliot Silver
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2

Go Daddy is offering ten college scholarships valued at $10,000 each as part of its Go Daddy .ME Scholarship program. I am not sure if the Dot ME Registry is participating this year, but it would seem so based on the name.

Here’s how eligible people may apply:

Applicants submit a 500-word essay describing how the Internet or technology has helped them and how they envision benefiting from it in the future. Essays are judged on quality, creativity and originality.

The application process began today, and applications will be accepted until  March 30, 2013 at 11:59 p.m. (PT). The ten winners will be announced on April 25, 2013 (or around then). You can look on the website for full details about the scholarship and application process, as there are some eligibility requirements.

Domain investor Brian Diener won a scholarship a couple of years ago, and he is now attending Emory University in Atlanta.  I am sure there are plenty of domain investors who are attending college or have plans to attend college, and it would be great to see someone in this business win a $10,000 college scholarship from GoDaddy.

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