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GoDaddy

GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

GoDaddy Customers Would Benefit from Better Search Functionality

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GoDaddy announced some news today that will be helpful to non-domain investor customers. GoDaddy announced a new tool that “makes it easy to sell unused domain names.” Instead of having to list domain names for sale via Afternic or on another platform, GoDaddy customers can more easily list their domain names for sale directly within their account. This should help people sell their domain names.

While this tool is almost certainly aimed at GoDaddy customers who are not domain investors, it could also be very helpful to domain investors looking to purchase inventory. The trouble, for me at least, is GoDaddy’s search functionality is not very good. I can not easily run a search of domain names for sale via GoDaddy that meet certain parameters. For instance, I would immediately run a search for one word .com domain names, and if I wanted to be a bit fancy, I might only include domain names created before 1999.

Review FOA List Before Approval

When a domain name is listed for sale at Afternic and it is not registered at GoDaddy, the registrant needs to approve a Standardized Form of Authorization (FOA). This approval is necessary for a domain name to be listed and eligible for the Fast Transfer network.

These approvals are very important to review carefully. Once this link is clicked and approved, if a domain name is sold via Afternic, it will be immediately pulled from the registrant’s account. Even if you did not sell a domain name in your Afternic account, if you click the approval link, the domain name will be sold and will transfer.

When I list domain names for sale at Afternic, the Network Solutions email has an important notice (including the “thes” typo):

GoDaddy Introduces GoDaddy Payments Platform

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Yesterday morning, GoDaddy announced a payments platform called GoDaddy Payments. The platform is intended to be used by small business customers utilizing GoDaddy website products and services. The GoDaddy Payments platform was built with the technology and teams from the company’s Poynt acquisition.

Here’s the utility of GoDaddy Payments, as described in the press release:

“GoDaddy Payments provides a fast and secure way for GoDaddy’s ecommerce customers to get paid. The setup process is simple and quick, enabling customers to begin using GoDaddy Payments for processing their customers’ transactions in minutes. Payments are processed securely and efficiently, with funds deposited into users’ bank accounts the very next business day.”

GoDaddy CEO Aman Bhutani made an appearance on CNBC’s Closing Bell yesterday afternoon to discuss GoDaddy Payments:

Premium Tier .CO and .Club Names Can be Listed on GoDaddy Auctions

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GoDaddy’s Joe Styler shared some news on Twitter this evening that will likely be of interest to domain investors who own premium tier .CO and .Club domain names.

GoDaddy To Discontinue Bulk Appraisal Tool

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At the 2018 NamesCon Global conference, GoDaddy publicly debuted its free bulk domain name appraisal tool. The tool was based off of the GoDaddy domain appraisal tool that had been revamped. The bulk tool provided a bit more quantitative data, and it allowed clients to appraise up to 100,000 domain names.

The bulk appraisal tool has not been promoted much by GoDaddy, and I learned that the company is discontinuing this tool as of tomorrow, June 8. Here’s the message that appears on the bulk appraisal tool home page:

Created in 1988, Datapoint.com in Auction at GoDaddy

One of the oldest domain names in existence is in auction on GoDaddy Auctions. The auction will conclude in approximately one week. Datapoint.com was originally created in April of 1988. While the domain name is not listed on the Wikipedia page for the 100 oldest .com domain names, it has been registered for 33 years. The auction was highlighted today on Twitter by Jamie Zoch:

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