General Domain Information

Two New Features I like About Domaining.com

There are two new features I really like about Domaining.com. The first is that I can now filter the blogs and domain news sources I want to read from those that I don’t. There seems to be data overload in the domain space, and it’s annoying when I miss a good article from someone I respect because it got pushed down by articles I avoid.

The second feature I like and could probably create on my own (but don’t) is the Twitter feed with “domain” as the keyword. Any time someone posts a Twitter update and it contains the word “domain,” it is featured on Domaining.com.

There have been a few times where people ask simple domain related questions that can be answered by an industry pro. This can open new doors and lead to new introductions. There have also been plenty of times where people are critical of domain owners, calling them squatters and other uninformed comments. This creates a good opportunity to educate.

As far as Twitter goes, I am just a rookie but am quickly learning about the power it has. People across every walk of life use Twitter, and it gives unparalleled access into places you might never have imagined going.

Consider Alternate Spellings

One thing I think about when evaluating domain names to purchase is the possibility that there are alternative spellings to the domain names – both accepted spellings and common typos. If the alternate spellings are common, I typically won’t buy these types of names, because there will often be confusion, and the last thing I want to do is develop a website and find that people accidentally navigate to the alternatively spelled domain name.

This is something I am especially cognizant about when the alternate spelling is commonly accepted as the proper spelling – or their is a commonly used abbreviation.   A quick example of this is a name like FortWorth.com and FtWorth.com.   I would have a difficult time paying 6 figures for either of these names, because there will always be confusion – especially when pitching businesses over the telephone.   I would find it annoying to have to explain, it’s “F-O-R-T Worth dot com” or visa versa.

If you do have the opportunity to buy a good domain name that has common misspellings (both accepted and unaccepted spellings), and you are gung ho about development, I would try my hardest to buy the misspellings as well and do a 301 redirect to the properly spelled domain name.   Once you begin to develop your website, you are going to increase the value of the typo, making it more expensive for you to acquire down the road.

This is one of the little things to consider before your development project.

A Domain Name is Great… BUT

Having the category defining domain name for your field or industry can put you many steps ahead of your competitors, but in order to have a successful business, you need more than just the domain name. A solid business plan is important for any company who wishes to do business on their category defining domain name.

A prime and relevant example of this was exhibited on DNW yesterday.   In December of 2008, The Parent Company and nine of its subsidiaries, trading on NASDAQ under the quote “KIDS” filed for Chapter 11 bankruptcy. According to DNW, the company owned some category defining and/or premium domain names, including Toys.com, ePregnancy.com, Birthdays.com, Hobbies.com, and eParties.com.   Apparently owning these great domain names wasn’t enough to survive.

A category defining domain name can help enhance a company’s presence online, but it can only do so much.   If a company brings on employees, office space, inventory, technology, debt, and other overhead, they can fail just as any brick and mortar company. There are plenty of brick and mortar businesses in great locations failing every day for a variety of reasons, and a business with a great domain name can succomb to market conditions.

Owning an industry or category defining domain name can make a good business better, but it isn’t a panacea.

WeddingPlanning.com on Ebay

I don’t know the buyer or anything about the domain names, but it appears that WeddingPlanning.com, WeddingPlanning.net and WeddingPlanning.org are being offered for sale on Ebay with a Buy It Now price of $150,000 – which I think is great considering the keywords. There is also a “make offer” option as well, in the event you would like to submit an offer under $150k.

Wedding planning is a large industry, and it can be very profitable for luxury weddings.   I also saw that the seller is selling EventPlanning.com, EventPlanning.net and EventPlanning.org in another auction.

How Keyword Research Helps Me Buy Domain Names

Subscribe to Elliot's BlogI hate online advertising that gets in the way of my work. This includes page takeovers, fly-ins, pop ups and pop unders. I don’t think much can be done about page takeovers or fly-ins since the website is responsible for that annoyance, and you can’t really stop them since they’re tied in with the site. However, you can stop pop ups with pre-installed browser programs.
While doing some online research today, I noticed a NetFlix pop under had appeared on my screen. Apparently the pop up blocker doesn’t help with a pop under. I wondered whether there was a program that could stop pop unders, and then I wondered whether someone had registered PopUnderStopper.com. Surprisingly, nobody had registered it. I wondered whether I should grab it and thought about whether anyone looks for “pop under stoppers.”
After doing some research, I found that nobody looks for “pop under stoppers” – but instead, searchers are looking for a “pop under blocker” or “pop under blockers.” I quickly did a Whois check, and strangely enough PopUnderBlocker.net was taken, but PopUnderBlocker.com was available, as was the plural. I don’t know whether these domain names will be worth a lot of money, but the more pop unders that appear, the more likely it is that people will be searching for a pop under blocker – not a stopper – and I have the domain name.
I also got PopUnderStopper.com just in case.

AIG Parallels to Biggest Domain Investors

Subscribe to Elliot's BlogAIG survived a close call when the federal government agreed to give them an $85 billion loan in exchange for equity. As I understand it, this will allow AIG the opportunity to find buyers for some of its assets rather than force them to sell for rock bottom prices in a fire sale.   Because of AIG’s global reach, a fire sale would have impacted worldwide markets in a huge way. From my experience working with AIG, I know AIG has relationships with many of the biggest financial institutions and companies throughout the world.   Without the US government’s intervention, there would have been a huge impact never seen or felt before on a variety of industries.
Let’s look at it from a domain perspective. There are several major holders of premium domain names. While domain names can be highly valuable assets, most don’t generate a ton of incremental revenue compared to their actual value.   If a major domain company made bad hedges (maybe TM investments resulting in lawsuits or some other debt problems) and they needed instant capital to pay this down, they would be forced to sell their valuable assets.   If they needed cash immediately, it wouldn’t be easy to get hundreds of millions of dollars in a short time frame from other domain investors.
That said, if they needed to liquidate their domain names immediately, domain values would plunge as not all domain investors would be able to eat the hundreds of millions of dollars in domain names that were poured onto the market.   Good luck trying to convince a bank or lender to give you $5 million or $25 million to buy domain names.   The best performing names would probably be bought, but the mid-level names and lesser names would flood the marketplace.   Those in a strong cash position would buy a small percentage of the best names, but the others would be available, causing everyone elses values to decline.
There wouldn’t be a ton of money to go around in the aftermarket, so domain sales would be difficult.   Since we live and thrive in an industry where the most avid buyers are those who own the largest portfolios rather than outside investments, if the money well went dry, it would be hugely impactful on us all.
The next several months are going to be difficult for many. The best advice I can give is to be prepared. Keep enough cash on hand to survive for a bit of time just in case.   Irrational thinking and anxiety can cause periods of massive uncertainty and chaos, and we all need to be prepared.   Unfortunately, we are all in uncharted territory now and there is no telling what tomorrow will bring to the financial markets.

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