Domain Sales Archives - Page 216 of 251

Sedo Gets Memory.com and Wood.com Exclusivity

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December 4, 2010

Sedo I’ve noticed that quite a bit of the higher value sales reported in DNJournal of late have been made by Sedo. Earlier this week, I wrote about Sedo getting exclusivity on a great gambling domain name, Gambling.com. It seems like the company is on quite a roll.

Today, I’ve learned that Sedo has gotten the domain names Memory.com and Wood.com under exclusive contract to sell.

I think Memory.com is a great domain name because computer memory is very easy to sell online. I don’t know what the margins are like, but I know a company like Crucial.com makes it simple for people to order memory upgrades. The physical product is small, so inventory expenses are probably light compared to other products.

I wouldn’t be surprised if a company like Micron (owners of Crucial) make an offer to buy Memory.com. Not only would an acquisition like Memory.com make its brand more intuitive, but it would also prevent a startup or competitor from making a big impact on its offering.

Ryan Colby is the broker for both of these domain names and you can be in touch with him by emailing Ryan.Colby at Sedo. Another domain name of interest may be Karate.com, which I understand has seen a price drop since the DomainFest auction where the reserve was $500k-750k.

Sedo Nabs Exclusivity on Gambling.com

Elliot Silver

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December 1, 2010

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Sedo I recently read that Gambling.com was going to be placed for sale by its owners, and a press release from Sedo confirms the news. The release announces that Sedo has been granted exclusive brokerage rights to the domain name.

It’s not clear what the reserve price is on the domain name, but I personally can’t imagine it selling for more than Slots.com, which was sold to Bodog for $5,500,000 earlier in 2010.

I think Gambling.com is a very good name, but I think people would be more apt to search for other keywords more – for instance, Slots, Blackjack, Poker, or Sports Bets. If an online gaming company is going to build its brand around a generic domain name, I think they would probably prefer to spend the money on one of those .com terms.

Among other large sales this year, Sedo recently found a buyer for Sex.com, which sold for $13,000,000, the highest publicly recorded all-cash deal.

HomeownersInsurance.com Bought for a Reported $570,000 (All Cash)

Domain Sales

Elliot Silver

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November 30, 2010

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I just received a press release from HomeInsurance.com announcing that the company has acquired HomeownersInsurance.com for over half a million dollars.

According to the press release:

“HomeInsurance.com has purchased the domain name HomeownersInsurance.com for a reported $570,000 in an all-cash deal. As America’s number one online home insurance shopping agency, executives at HomeInsurance.com project this purchase will grow their online home insurance shopping visitors to 100,000 consumers each month.“

Prior to the acquisition, HomeownersInsurance.com had been owned for quite some time by Homeowners Insurance Online Services, S. A., a Costa Rican company.

In my opinion, this is a smart acquisition for the company. According to the Google Adwords Keyword Tool, the term “homeowners insurance” gets 33,100 exact match local searches a month, while the primary keyword “home insurance” is only a bit higher at 40,500.

By having two different websites ranking well in Google for these two terms, they should drive considerably more traffic to the site.

One thing I really like about this purchase is that it shows that a company that knows its market can make projections on how a similar (but different) domain name will do once it’s indexed and well-ranked in search engines. It can then use those projections to model how long it would take to break even on a domain acquisition and can determine an acceptable price to pay.

It may seem silly, but I don’t think a lot of companies look at domain names in this way. Acquiring a great domain name like this is one way a company can reinvest in its business and increase its reach.

Work With a Domain Broker

Domain Sales

Elliot Silver

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November 23, 2010

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Maybe it’s the economy or the holidays, but I have been receiving a lot of requests for domain brokerage services. I do not broker domain names. I would rather take on all of the risk if I think a name is well priced than use my connections to sell a name to possibly earn 10% of a sale. It’s too much of a pain in the you know what to negotiate a sale between buyer and seller when there isn’t enough commission to make it worth the effort.

I also have never wanted to create a domain sales newsletter, since many of those start out strong and seem to peter out after some amount of time due to poor names or high asking prices. Never the less, there are a number of people who do broker domain names and are very good at what they do. Of course, the domain names most accept depends entirely on the quality and the price.

If you are looking to sell a domain name, or if you want to buy a domain name with the services of a domain broker, you can have a look at this list of domain brokers. In addition, you can also read more about domain brokers and domain brokerage services in the the DomainInvesting.com domain broker guide. This guide was created to help you learn more about what a domain broker does and how a domain broker can help you.

Selling domain names can be difficult. Working with a domain broker can make the job of selling domain names more easy since a domain broker can find a buyer, negotiate with the buyer, and facilitate the deal on behalf of the domain owner.

ChocolateCoveredPretzels.com – Domain for Sale

Domain Sales

Elliot Silver

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November 22, 2010

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It’s been a while since I listed a domain name for sale on my blog, but I have one that might be good for someone looking for a product-related domain name: ChocolateCoveredPretzels.com.

There are dozens of companies that make chocolate covered pretzels, and they come in all types and price points. You can buy mass produced chocolate covered pretzels by the pound at candy stores and chocolate shops. You can also purchase expensive gourmet chocolate covered pretzels as well.

Asher’s Chocolates offers “white-label” chocolate covered pretzels, which means that they will produce chocolate covered pretzels with your own branding. Of course, you can also do drop-shipping or an affiliate type of website since many companies sell chocolate covered pretzels in corporate holiday gift baskets.

If I didn’t have many other projects on my plate right now, I would consider making this my first ecommerce website. Instead, I am listing it for sale here for $4,500. The domain name is registered at Enom.

When Selling Domain Names to End User, Use the Whois Email Address

Elliot Silver

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November 20, 2010

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I’ve written extensively about selling domain names to end users, and one thing I want to recommend is that you use the registrant email (or phone number) found in a Whois lookup as a means of getting in touch with the proper person.

Oftentimes, a business website only offers a contact form to contact them. If the company is larger or if it’s a company that would need a customer service contact (ie an ecommerce company where most people are writing to check on orders), your email may be lost in the process or reviewed by someone who doesn’t know how to handle your request.

Instead of taking a chance and sending the email via form that may not be read by a decision maker (or calling the wrong department), use a Whois service like Domaintools and find the email address on record. Chances are good that it’s a person in the executive offices or possibly the actual business owner.

I’ve also found the History tool to be helpful, since many companies change the Registrant email once they grow sufficiently enough that the owner/founder is more hands off. The History tool costs $15/month as part of the Silver membership, and if you are serious about buying domain names and need to check on a domain name’s history, it’s an essential tool.