I saw a TechCrunch tweet about a Brazilian startup called Alt.bank, and it caught my attention because of the new gTLD that was auto-hyperlinked in the tweet:
https://t.co/O7SoWR6tZH, Brazil’s latest fintech targeting the unbanked, raises $5.5M https://t.co/lQjyvJTvKQ by @marcemccarthy
— TechCrunch (@TechCrunch) May 4, 2021
I clicked the Alt.bank link in the tweet, and it did not resolve for me. I clicked through to the TechCrunch article, and I saw why the website doesn’t resolve there. The banking startup’s brand might be Alt.bank, but the company can’t be found on Alt.bank. Instead, the company uses the AltBank.com.br ccTLD for its website.