As he often does, Peter Askew shared a nugget of wisdom about domain name development I can appreciate:
build on a domain name that makes them say, “how in the hell did you get that domain name”
— Peter Askew (@searchbound) June 21, 2021
Besides operating this website and Embrace.com, I have pretty much resigned from web development projects. Peter’s comment still resonated to me because I share his sentiment when buying domain names in the aftermarket. When I tell someone I own a particular domain name – be it at a social gathering or professional event – I want the other person to be impressed. I want them to think to themselves – or ask me – how the heck did he get that domain name?!



