Brand Marketing Archives - Page 7 of 65

The Dot-Spanning Brand

Brand Marketing
New gTLD

Elliot Silver

May 17, 2022

If a company is going to use a non .com extension, it will serve the business well to incorporate the extension into the brand name. Spanning the dot with the brand name will help hammer home that the extension is part of corporate branding. This should help reduce consumer confusion when they want to visit the website or connect with the company online.

TechCrunch published an article this morning about a company called A.Team. As you can see, the company is using a .Team domain name and its brand name spans the dot:

Brand Marketing
Domain Sales

Elliot Silver

April 26, 2022

A retail technology company called GetUpside, which offers consumers cashback for purchases at retailers, announced it rebranded following a large Series D round of funding. The company shortened its brand name to Upside and acquired its brand match upside.com domain name.

There’s only upside for users, merchants, and our communities – and now we have a name to match! We’ve also completed our Series D fundraising round led by @generalcatalyst. Read more in our CEO’s post: https://t.co/xSJ4CxQgvL pic.twitter.com/HsXnQoT3T2

— Upside (@upside) April 26, 2022

According to the blog post announcing the rebrand and funding round, Upside has achieved unicorn status with a $1.5 billion valuation.

Brand Marketing
Domain Sales

Elliot Silver

April 9, 2022

WarnerMedia and Discovery completed a massive merger, and the combined company is now known as Warner Bros. Discovery. The news was announced on the company’s @wbd Twitter account:

We are excited to announce that WarnerMedia and Discovery, Inc. are now Warner Bros. Discovery. pic.twitter.com/PscY04cK9L

— Warner Bros. Discovery (@wbd) April 8, 2022

Smartly, the company acquired the WBD acronym-matching WBD.com domain name for this newly merged media company. WBD.com is now being used for the company’s website. Whois records show Discovery, Inc. is the new registrant of the WBD.com domain name:

Brand Marketing
Buying Domain Names

Elliot Silver

March 30, 2022

A year and a half ago, Andrew Wilkinson, Co-Founder of a company called Tiny, shared some thoughts about how he felt when someone referred to his company as “Tiny Capital,” because the company’s slightly off-brand domain name was TinyCapital.com:

Nothing makes my eye twitch quite like when somebody calls our company Tiny Capital instead of Tiny.

Same thing happened with MetaLab. We couldn’t get the domain, so we got https://t.co/fchhsL2Uhy.

Forever “MetaLab Design” instead of MetaLab.

— Andrew Wilkinson (@awilkinson) October 1, 2020

Brand Marketing

Elliot Silver

March 24, 2022

Peter Askew is one of the most prominent domain name-first web developers I know. His company owns several Internet properties that operate on domain names that tell visitors exactly what they would expect to find on the website. He has successfully built niche brands like RanchWork.com, DudeRanch.com, and VidaliaOnions.com (my personal favorite).

Late last year, Peter announced his acquisition of the SEOJobs.com domain name for $15,000. Peter found the domain name listed for sale on Afternic, and he tried to buy it for $9,750. The registrant held firm at the $15,000 price, and Peter decided to buy it.

Like Peter’s other projects, the business idea behind SEOJobs.com is clear – it has been (re)built into a website to help people find employment in the field of Search Engine Optimization. I say rebuilt because SEOJobs.com had previously operated as a job board for SEO jobs, but Peter’s acquisition only included the domain name.

Brand Marketing
Domain Sales

Elliot Silver

March 21, 2022

In a DomainTools Domain Monitor alert email I received over the weekend, I noticed that Bread.com was unlocked and pending transfer away from GoDaddy. The domain name transfer was completed, and the Bread.com domain name transferred to MarkMonitor. The new registrant of Bread.com is Alliance Data Systems Corporation:

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Pan-Mass Challenge

Looking to Buy One Word .coms

Efty

Domain Capital

Doc on When Whois Contacts Fail, I Use GoDaddy DBSSeptember 21, 2025
Wow! The example shows this post is a real insight. I appreciate the Help! (We work differently; I'd probably not…
Elliot Silver on When Whois Contacts Fail, I Use GoDaddy DBSSeptember 19, 2025
Yes: https://x.com/DInvesting/status/1887868086876872817
Andrew on When Whois Contacts Fail, I Use GoDaddy DBSSeptember 19, 2025
Probably worth reaching out to GoDaddy on this assumption. I seem to recall they couldn't look up those details, at…
Elliot Silver on When Whois Contacts Fail, I Use GoDaddy DBSSeptember 19, 2025
If the domain name is registered (and continually renewed) at GoDaddy, they probably either have a working email address on…
Bruce on When Whois Contacts Fail, I Use GoDaddy DBSSeptember 19, 2025
Are you saying they can see behind the privacy?

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Brand Marketing

The Dot-Spanning Brand

GetUpside Gets Upside.com and Rebrands

Warner Bros. Discovery Acquires WBD.com

Tiny Upgrades to Tiny.com

SEOJobs.com Launched to Help People Find SEO Jobs

Bread.com Acquired by Alliance Data Systems

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