GetUpside Gets Upside.com and Rebrands

A retail technology company called GetUpside, which offers consumers cashback for purchases at retailers, announced it rebranded following a large Series D round of funding. The company shortened its brand name to Upside and acquired its brand match upside.com domain name.

According to the blog post announcing the rebrand and funding round, Upside has achieved unicorn status with a $1.5 billion valuation.

In a LinkedIn post in August of 2021, the CEO of a business travel company called Upside announced his company was shutting down due to the pandemic. This business travel company operated on its brand match Upside.com domain name. While this news was undoubtedly difficult for the company, its employees, and its investors, the retail technology company called GetUpside saw an opportunity for its business.

From what I can see using the Whois History tool at DomainTools, it appears Upside.com changed hands in late 2021. An archived Whois record from December 2, 2021 shows Upside.com was registered to Escrow.com. The domain name later transferred to Amazon’s domain registrar under Whois privacy. My guess is the current registrant acquired the domain name using Escrow.com’s concierge service.

Although the business travel service shut down, I would imagine it (or its creditors) received a substantial amount of money for the Upside.com domain name. As we’ve seen plenty of times with a generic domain name like Upside.com, one business shutting down can open the door for another business to get a major domain name upgrade.

Thanks to George Kirikos and Dommunity for bringing this to my attention.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Resolved: No Sound Notification for Email on iPhone 16

0
I've been dealing with a frustrating iPhone issue for a while. I don't recall when it started, but my sound notifications have not been...

Rick Schwartz Responds to Digital Citizens Alliance Report

11
Bill Hartzer wrote an article about a report issued by a group called Digital Citizens Alliance that was critical of domain investing. This is...

Sponsor our 2025 PMC Domain Industry Jersey

1
John Berryhill, my wife Karen, and I are raising funds for Dana-Farber Cancer Institute via the 2025 Pan-Mass Challenge ride in August. Together, we...

Atom.com Transfer Center Status Meanings

0
I frequently see people posting screenshots of their domain name sales on Atom. There are different messages overlaid on the images of the logo...

Escrow.com: 2025 Master of Domains

1
Escrow.com announced the winners of its 2025 Master of Domains awards. The awards are typically given out during NamesCon, but the conference isn't being...