I’ve been asked about listing domain names for sale with Buy It Now prices on multiple venues. For nearly all of my inventory quality domain names, I list them on Afternic / GoDaddy and on Dan.com with buy it now prices. I know many other investors also use marketplaces like Sedo, Epik, Efty, and a few other venues as well.

A concern I have had is that a domain name will sell to different buyers on different platforms. While this may seem unlikely, it is easy to imagine a scenario where this happens. For instance, a phrase might become a social media hashtag, and before a domain owner can update pricing or remove sales listings to reflect the growing popularity of the phrase, buyers utilize the buy it now option on multiple platforms.

Afternic boasts “more than 100 partners” in its reseller network, and I have found it to be a great way to passively sell my domain names. Domain name registrants can list their domain names on Afternic, and eligible sale listings will show throughout its partner network. Many of the partners include registrars like Namecheap and Name.com, in addition to GoDaddy, the parent company of Afternic.

I have been aware of some partner registrars marking up the prices of Afternic listings, but I just learned that at least one partner offers a small discounted price for Afternic listings. I learned about this when someone asked about opting out from Afternic partners that alter the list price:

Can we have an option @afternic forcing participating DLS registrar not to discount/markup names. @PaulENicks @jjstyler . A lot of effort has been put in pricing the names and I am seeing 15% price variation at some. Just a switch on account/individual level

— dotcorner (@dotcorner) July 27, 2021