3 Domain Name Thoughts for Startup Founders

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It’s partly frustrating and partly amusing to see criticism of domain investors and domain speculators from startup founders who are irritated that they can’t get their desired domain name at a bargain price. Some seem to feel like they are more deserving of specific domain names.

I want to share three thoughts about this, and I welcome your thoughts as well – even if we disagree. I am sure this isn’t the first time these things have been said, but they are worthy of consideration:

Keep Some Funds in Escrow

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On Friday afternoon, I agreed to buy a domain name for what I think is a good price. It was getting late in the day, and there wasn’t much of a chance of getting the deal done that day, unless the money was already in escrow. For a situation like this, it might be good to have funds in your escrow account.

It doesn’t happen regularly, but I have had buyers and sellers back out of deals on me. They take a bit more time to think about the deal, and they decide they don’t want to close the deal. It sucks, but it happens. I have found this to be the case more regularly on deals that are agreed to prior to a weekend and are expected to close the following week. People either get cold feet about spending money on the domain name or they have second thoughts about selling a domain name for the agreed upon price.

When you keep funds in an escrow account, you can

Cons of Registering Political Domain Names

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Every election cycle, and even months or years prior to an election, thousands of domain names are registered by people hoping to cash in on registering the “right” domain names. This is especially the case with the US Presidential election, where people attempt to register domains related to the presumptive candidates.

There are three cons to registering political domain names that I want to share with you. I know that there are many readers who read this blog that are fairly new to the business of domain names, and I want to share some of the reasons I think it is unwise to register political candidate domain names.

If you disagree with any of these reasons, or if you have other reasons, you are welcome to share them in the comment section.

Startup Uses Buyer Broker to Acquire EasyPost.com

A reader  shared an article with me that I think you might find interesting. The article is written by Jarrett Streebin, and it is aptly titled How We Bought EasyPost.com. The startup called Easy Post used a domain name buyer’s broker to acquire the EasyPost.com domain name. Prior to this acquisition, the company had been using EasyPost.CO for its website.

Some of my  key takeaways that I think should interest domain investors are:

Give a Deal to Blog Readers

I noticed that Enom gave a special offer to buy .Rocks domain names in support of the team my New England Patriots are playing in the Super Bowl on Sunday. I replied to them and jokingly asked about a offer code for Pats fans, too. Enom obliged and you can get a .Rocks domain name for $5.00 using the coupon code: GOPATS.

That Twitter exchange got me thinking a bit. I would be happy to share special offers, discounts, and coupon codes with blog readers of my blog if I think they would be of interest. Those coupon codes can be shared in the comment section here or emailed to me. If the offer is really good, I would be happy to share the offer in a blog post or a tweet on Twitter.

I think the best kind of deals are

Non-Traditional Deals May Not Make Sense

I have this idea in my head that I will sell one of my domain names for cash plus equity, and the equity stake will become worth a substantial amount of money. Unfortunately for most of us, this is simply a pipe dream, and I think the likelihood of it happening is very slim. That being said, I have spent time negotiating deals like these, even though I know it might not make sense.

Equity deals can be complicated. In addition to a standard domain sales agreement, there needs to be other agreements necessary to memorialize the terms of the equity deal. These are usually far more detailed (and complicated) than a standard domain sales agreement.

When negotiating a non-traditional deal,