Buying Stadia (or Other New TM) Domains Makes No Sense to Me

This week, Google announced a new gaming platform called Stadia. As I observed shortly after the news was announced, Google smartly acquired the brand match Stadia.com domain name in advance of the announcement. I did not notice other Stadia-related domain names registered by Google at the time I wrote my article, but the company appears to have registered many domain names in ccTLD and new gTLD extensions in the hours and days since. Ten of the Stadia domain names registered by Google (via DNStination Inc.) include:

Mention How Domain Was Acquired in Offer Email

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I tend to buy my most valuable domain names in private acquisitions. Oftentimes, the domain names I want to buy are owned by companies that no longer need these domain names. I have found that sometimes the domain names were acquired by the current registrant as a result of a corporate acquisition. If I have this information, I like to mention it in my offer or introductory email.

Pay Attention to Naming Trends

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Company and brand name trends change over time. Sometimes, it seems like first names are popular brand names, sometimes it is made up words that are in vogue, and other times, it is every-day words that are trending for startup businesses and rebrands. As domain investors, it is important that we stay on top of naming trends because almost all of these new brands are going to need a domain name.

Buying Tip: Look at the “News” Section of a Website

I want to share a bit of a domain name buying tip that has been helpful to me over the years. When visiting a developed domain name that is an acquisition target, look at the section with company news to see how recently and regularly updated it is.

Domain Names: Personal Use vs. Commercial Use

I receive many inquiries from people who specify that they want to buy a domain name for personal usage. I am not sure why they feel the need to tell me this, but I assume they think they might get a better price if they are using it in a non-commercial manner rather than if they are going to use it for commercial purposes. Suffice to say, it doesn’t matter how the buyer is going to use the domain name, the price will not change.

Contact a Former Registrant for Due Diligence – Even for Auctions

Due diligence is an important aspect of buying a domain name. Whether a buyer is acquiring a domain name privately without the assistance of a third party, using a domain broker, buying a domain name via auction, or using an aftermarket platform, due diligence is critical to ensure the domain name acquisition is legitimate.

I don’t think auction platforms do much (or enough) due diligence on domain names that are listed for sale. I believe some confirm that the customer who listed the domain name is the registrant of said domain name, but I am not even sure if that happens for every domain name nor do I know if it happens with every venue. Even if this is true, a thief who stole a domain name and has possession of it could easily prove possession of the domain name, so this is not much help.

As part of doing due diligence, it can be helpful to contact previous domain registrants to track the history of the domain name. DomainTools’ Whois history tool is the primary tool I use to see the historical Whois records for domain names. I believe DomainIQ also has some historical Whois records as well. Google searching for Whois and the domain name may also reveal some (spotty) results.