I was looking at a domain name today and came across its Efty landing page. On the left side of the page, there was a short list of publicly reported domain name sales, including a few in the multi-million range. These domain names were not comparable to the domain name I was looking at, and the sale prices were not close to what the domain name is worth. I think showing unrelated domain name sales might be a detriment.

As a domain investor, I am accustomed to hear a prospective buyer tell me “the price is too high.” While they may actually be right about that, more often than not, I think they are stating that as a fact when it is more a matter of their opinion. Alternatively, they may have set a maximum budget in their head, and the asking price is beyond that.

I want to share a response that could be effective when dealing with someone who tells me the price of my domain name is too high: I simply ask them to share some examples of public domain name sales and prices that they believe are comparable to mine to prove that the price is too high.