Sold for $2.5m; for $1.6m at ROTD Auction (Updated)

9 has been sold for $2.5 million at today’s Right of the Dot live domain name auction. was the next domain name up for auction, and that domain name was sold for $1.6 million. Based on the location information shown on the bidding page, the winning bidder appears to be the same for both of these auctions. and have long been owned by TABcom LLC. does not resolve to an active website at the moment, but has a fully developed business operating on it.

Once the payments for these domain names have been made and the domain name transfers are completed, I am sure ROTD will report the sales to DNJournal and NameBio for archiving. These will undoubtedly be two of the largest domain name sales of 2021. From my recollection, they are two of the largest live auction domain name sales in many years.

Update: According to an article in Domain Name Wire on May 11, 2021, a lawsuit has been filed by ROTD and the seller of and

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I wonder how much domains would sell for if there was no UDRP threat. I think anyone who intends to spend a tidy sum on a domain should probably conduct an international trademark search first – especially in light of the panelists having decided an ownership transfer “resets the clock.”

  2. John –
    You nailed it.
    For me I keep all my domains at a registrar where I live and where I conduct business – insuring any civil case occurs on my turf.

    And for the domains you keep control over after a stupid frivolous claims – that is where a polished broker is needed if you intent to sell the domain.

    In these domain sales – no doubt they did their Due Dilly – and decided would probably lose a UDRP, may have to pay civil penalties under ACPA and most of all – they just really wanted the domain for now or future uses.

    Its all about the system creating work for the panel and the brokers – i.e. living the American Dream – and there is nothing wrong with that.

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