Going Up for Sale (Updated) was once a thriving online jewelery retailer. I know a couple of people who were regular customers of, although I don’t think I  was ever a customer of the company. According to jewelery industry website JCK, “was second only to Blue Nile in the jewelry e-tail space and regularly recorded more than $100 million in annual sales.”

Earlier this year, the company ceased operations, and it was announced that the company’s assets would be liquidated. The  National Jeweler  publication has additional details about the reasons for the company’s liquidation.

Hilco Streambank has been retained to sell  (pdf)  the brands, trademarks, domain names, and other intangible assets. The company has set a bid deadline of October 1 for offers to be received  (updated to October 21, 2014). If there are multiple competitive bids, an auction will be scheduled.

From the offering page on the Hilco Streambank website, here are the highlights of what is included in the sale:

  • Premium Domains –, and
  • Extensive customer database containing 6MM records
  • E-Commerce platform with 100MM visits over the past 5 years
  • An established brand in the jewelry e-commerce market

Hilco Streambank’s Dmitriy Chemlin provided some additional information about the business as well as prospective buyers for received approximately 170MM visits over the past 5 years, averaging over 11 minutes per session. Majority of the traffic was from the Americas, but there was a significant amount of repeat and new traffic coming in from all over the world. That type of traffic generation should significantly increase the value of the domain. We have received interest from across the board, starting with the jewelry industry and expanding to startups, daily deals, auction platforms, domainers and even several larger corporations.

If you are interested in either bidding on the lot, or if you have additional questions for Hilco Streambank, visit the Hilco Streambank  website  (pdf) for more information. In order to place a bid, you will need to sign up in advance.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn



Please enter your comment!
Please enter your name here

Recent Posts

Fred Hsu Offers Tips on Domain Name Security

According to Coin Telegraph, there has reportedly been a security incident involving domain names at Squarespace. "Multiple decentralized finance (DeFi) apps were targeted in...

Registrar Where My Last 10 Afternic Sales Landed

After I sell a domain name, I don't pay much attention to it. Occasionally, I will look to see how it is being used,...

DomainLeads Integrated into Email

One of the paid tools I use daily is the email alerts. I created 3 alert emails with different parameters, and each morning,...

Sedo Reports Record Breaking .Game Sale

As of this morning, the largest domain name sale in the .Game extension recorded by Namebio was the $40,888 sale of A.Game. That domain...

When the Best Prospect Goes Under

It feels pretty good when a startup founder wants to buy your domain name. I know the domain name can probably incrementally help the...