AXA Files UDRP Against .org Domain Owned by Organization (Updated)

I wanted to share an interesting UDRP filing I noticed at the World Intellectual Property Organization (WIPO). AXA, a very large multinational insurance company, filed a UDRP against the exact match .org domain name, The case is WIPO Case D2017-2497.

Not only is this a relatively valuable three letter .org domain name, it looks like is registered to an organization called Advocates Across America. was originally created in August of 1997. My guess is that the current registrant was the original registrant of the domain name over twenty years ago.

At the present time, resolves to a Network Solutions “under construction” landing page without any content. In looking at, I can see that had been used several years ago. On its homepage in August of 2009, the organization was appealing to “PLEASE HELP THE NATIONAL GUARD FAMILIES.” On the bottom of the homepage, there was a message about its status: “We are a 501(c)(3) non-profit organization formed in 1997 to help the needy.”

Although does not match the exact branding of the domain name registrant, “X” is regularly used to signify “across” so the domain name makes sense for the organization. I am not sure if Advocates Across America is still a going concern, per GuideStar.

Because of the records dating back to 1998, I think it will be difficult for AXA to prove that the domain name was registered and is being used in bad faith (especially the first part). If the company had an issue with this domain name in the past, I am curious why it waited 20 years to take action. Just because a domain name does not appear to be used for a website any longer, doesn’t mean a big company can just take it via UDRP. Interestingly, the registrant email address is, so it looks like the domain name is still being used for email at the very least.

I will be following this UDRP to see what happens.

Update: The domain owner did not reply to the UDRP, but it was denied anyway. It does not appear that RDNH was considered.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. I speculate the 501c3 (non profit) went out of business.

    But, is it not ironic that AXS sa is a french public corporation wanting a non-profit tld?

    They already own the .com
    They also own ,us which they are using.
    They also own ,net and ,info but not using.

    They do not own the ,biz

    I guess their internal or external lawyers do not have much to do. Or, they want a bonus or billable hours.

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