Atom.com is promoting a Black Friday sale with a prominent header banner on its home page. Atom CEO Darpan Munjal shared some insight and answered some questions about the sale:
I spent many years in retail, where Black Friday was more than just discounts—it was about creating excitement and connecting with customers.
This year, we are testing that concept in domains and the early response has been🔥. Excited to see how the rest of the week plays out
— Darpan (@darpanmunjal) November 26, 2024
This is the time of the year that people are looking to score deals, and I like the idea of testing this promotion. It is possible Atom will modify this to a Cyber Monday sale on Monday.
I checked some of my domain names, and quite a few had a “Black Friday” sale notification on the landing page, which you can see on the right side of lander:
Some of these discounts were generated automatically by Atom, and others were done by me to capitalize on the promotion.
Within the user settings, there’s a section related to promotion of domain names. Users can select an option to allow Atom to automatically offer discounts on their domain names. Notably, if this option is selected, Atom can offer a discount up to 30% off the list price.
With a large discount and the commission from a successful sale, domain investors should price their domain names accordingly and understand if they have opted into this automated discount promotion.
