As Usual, Traffic to Increases

It’s been almost four years since was acquired by a group of domain investors for $370,000 after a reported bidding error by an official from the NFL’s Dallas Cowboys. As Rick Schwartz wrote at the time, “the “Attorney” for the Dallas Football team said days later that he thought the price was $275 and not $275,000.”

Unfortunately for the people involved in the acquisition, the development project that some envisioned seems to have petered out and there isn’t much residing on the domain name. Despite this, visitors still type in by the thousands.

I don’t think Compete is a good source of data for parked domain names like this, but it shows nearly 20,000 visitors in August as NFL training camps opened, and well over 30,000 during the season last year. I am sure there were thousands of visits on Monday night when the Cowboys played the Detroit Lions on Monday Night Football.

I understand that 25,000 +/- monthly visitors is really just a drop in the bucket when compared to the nearly 2 million +/-  visitors its website receives each month during the season, but the cost to acquire would also likely be a similar drop in the bucket. is still listed for sale at Sedo, and I think the Cowboys would be wise to purchase it, perhaps via the broker representing the domain name, Dave Evanson (dave.evanson @ Knowing that domain investors own, I would think the Cowboys would want to make more of an effort to own the name.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. As long as the broker doesn’t have a vested interest in it?

    If the boy’s don’t buy this name it could go down as a top domain bust.

    If I were them Id go much lower than the original auction price, only way imo any investment will be recouped at all because my understanding is it is a VERY long roi lol

  2. I may be the odd person out but I believe the investment is a greater risk if there’s only one potential target buyer. That’s just my opinion. If someone wants the brand they have to pay Dallas Cowboy’s price but if the Dallas Cowboys doesn’t want the name (or need it), most companies might not be able to pay that premium.

  3. Correction, Lions played the Bears on Monday night. They had the ultimate comeback win against the Cowboys on Sunday, Oct. 2nd đŸ™‚
    I’m from the D… this jumped out at me lol

  4. If I were the Cowboys, I’d sweat them for another yea or two, then offer a parachute at a loss… Or, break a UDRP/lawsuit off in their ass for TM infringement, since no matter what you enter into the little search box, you get “Dallas Cowboy” keywords in the “related search”, which in turns serves up trademarked ads…

    I really hate this kind of ‘domainer strategy’ and always cheer when they lose, then laugh when they start crying and blubbering in their soup about how unfair the TM process is, because it wouldn’t let them use their overlapping name to profit off someone elses trademark.

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