The forthcoming launch of Apple Arcade was announced several months ago. Apple Arcade is a game subscription service launched by Apple. It is currently being promoted via Twitter and likely other social media outlets:
Apple Arcade is here. Play groundbreaking new games made by many of the world’s most innovative developers.
Try it free for 1 month: https://t.co/w9lI6viop3
Terms apply. pic.twitter.com/jrwE1uQHCl— Apple Arcade (@AppleArcade) September 19, 2019
If you click through to the Apple Arcade Twitter profile, you can see the domain name the company is using: Apple.co/applearcade. Interestingly, Apple has not set up a redirect on its Apple.com website, so if you visit Apple.com/applearcade, you end up on a 404 error page like this:
If you visit the matching AppleArcade.com domain name, you can see an Afternic page announcing the domain name is for sale. This domain name was created in 2005, long before Apple announced its gaming subscription service. In my opinion, the company should buy the matching domain name to ensure people who type it in will find what they are after. Seems like a no-brainer for me, especially considering the price appears to buy AppleArcade.com appears to be low five figures.
Apple seems to be hit or miss when it comes to its domain name strategy. It owns iPhone.com, but it doesn’t own iPad.com. It looks like Apple owns iPod.com, but it doesn’t own AppleWatch.com or HomePod.com.
With all the money being spent to promote Apple Arcade, I would have thought Apple would buy AppleArcade.com, but as of now, it does not look like the company has acquired it.
Apple sure does use Apple.co for alot of things. thats one great extension, plus there is a .CO in every .COm
Yes, there is, which can make it confusing to the vast majority of everyday people who don’t know who probably think .co is a typo of .com.
Apple.co is a chic domain, in my opinion!
.co has been used as the shorter version of .com. That’s why these big companies use it for their short url. (Google uses g.co and Twitter uses t.co)
My website uses .co, too, and I’m content with that 🙂
Apple.. you guys have $200 billion in the bank. That’s with a B. Step up and cut a nice check for the arcade.com owner.
The .co is a joke. Do it like Amazon with prime.com. 🙂
The service is not called “Arcade” so that wouldn’t make sense.
What is it called then, Snoopy?
Apple Arcade
Got it.
You mean like Amazon Prime?
They regularly call it “Prime”.
Who is “they“?
The product is called Amazon Prime, plain and simple. And Apple just puts their apple icon next to the “Arcade“ writing.
https://www.apple.com/v/apple-arcade/e/images/meta/og__bd8egfdk73n6.png
Sound like amateur hour with this one, thankfully the domain won’t be important for it, being added to phones automatically.
Looking in google the address is https://www.apple.com/apple-arcade/
.co is just a social media shortener.