I’ve probably mentioned this tip before, but even if I did, I think it’s value is well worth another post.
When you acquire or own a category defining keyword domain name that you want to sell, you should do a Google search for that domain name and have a look at all of the companies that use your domain name as a part of their url. Many of those companies may wish to either shorten their url or “own the keyword” domain name for the authority that it brings.
I’ll give you an example to show you precisely what I mean.
Let’s say you own BikeTours.com and want to sell it. I’d visit Google and do a search for the term “BikeTours.com.” Notice that I added quotes around the domain name to make sure the results are most accurate. After performing that search, I see that the following companies use BikeTours.com in their domain names:
There seems to be dozens of companies and websites that use the term in their url, and I would bet most would want to own the descriptive BikeTours.com domain name if they could. I’ve used this method to sell domain names before, and it could help you, too.