Advice to Find an End User Buyer


I want to share some advice on finding some great domain names that you can sell (or broker to) an end user buyer . This particular buyer can either be someone you’ve sold a domain name to in the past, or a company that you knows buys domain names based on sales reports or your own personal research.

Be mindful that you really need to know what constitutes a good domain name, must have a good sense of domain valuation, and must be good with communication to be sure that you close a deal and aren’t left with a domain name that isn’t worth what you paid for it.

There are several steps to this, and obviously each is important:

  • Do a search on Google using the company’s website (can be the primary website or another website the company uses. This will allow you to see all of the company’s website pages indexed in Google.
  • Note the page title keywords. Write down the primary keywords you find. For a domain investor like me, that might include terms like “Domain Investing,” “Domain Investor,” “Domain Sales,” “Domain Development,” etc. You just want to note the keywords that seem most important.
  • Do a Whois search on the most important keywords and see if those domain names are for sale. At this point, you should also see if the keywords are widely used in the industry and are expensive on Adwords (use the Google Adwords Keyword Tool to see this) and if there are many advertisers for them (search Google for the keywords to find this).
  • Come up with a value for the domain names and either purchase the domain name or work out a brokerage agreement. Depending on the situation, you may ask the target buyer about the name(s) before buying, but of course, he could just go direct. Alternatively if you do this, you could simply request a finder’s fee and most people are happy to accomodate.


  1. That is territory I personally wouldn’t venture into, but – in the right hands – might be considered a $$-saving service to the company.

  2. Elliot – great straight forward tip with disclaimer. I like this one a lot.
    Agreed, good communication is key to close deals. I believe like many things in life it cannot be taught if you don’t have the gift for it.

    That is why some people sell for a living while the rest of us work for it.

  3. @Elliot, if you don’t mind I’d be interested to know on average (or on a guess) what is your success rate, not with actual closed deals, but with getting into positive or favorable communications with end users with this method or similar vs non-response or unpleasant response.

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