1&1 is Kit Sponsor of Borussia Dortmund

I grew up playing soccer, and have always enjoyed watching soccer games and matches when I can. My brother got me into supporting Arsenal a bit, so I watch my fair share of English Premier League matches. Beyond some advertising (like SportsBet.io) during matches, I have not really seen much of a tie-in between domain names and football – until yesterday.

Did you know a domain name registrar is the kit (jersey) sponsor for a major professional football team in Europe? I was checking in on some matches on ESPN yesterday, when the German Super Cup match caught my attention. Bayern beat Dortmund 3-2, but it was the Borussia Dortmund jersey that was what stood out to me.

As you can see, 1&1 is the kit sponsor for Borussia Dortmund this year. The deal was covered in Forbes earlier this year, but I did not take notice until yesterday. Borussia Dortmund plays in Germany’s Bundesliga.

1&1 Ionos is a popular domain registrar and hosting company in Europe. Although it is less known in the United States, it is one of the largest domain registrars in the world by volume, according to Domain Name Stat. In fact, it is the 8th largest registrar with over 1% of all domain name registrations. I don’t hear much about 1&1, but I do see quite a lot of domain names registered there when doing Whois lookups.

Before yesterday, if I was forced to guess about which domain registrar has their logo on a major soccer team’s jersey, I probably would have guessed GoDaddy. I would have been wrong!

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. FWIW, in Germany 1&1 is commonly known as a B2C ISP and mobile phone network operator. The registrar business is probably pretty small compared to their main business.

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