1&1 is Kit Sponsor of Borussia Dortmund

I grew up playing soccer, and have always enjoyed watching soccer games and matches when I can. My brother got me into supporting Arsenal a bit, so I watch my fair share of English Premier League matches. Beyond some advertising (like SportsBet.io) during matches, I have not really seen much of a tie-in between domain names and football – until yesterday.

Did you know a domain name registrar is the kit (jersey) sponsor for a major professional football team in Europe? I was checking in on some matches on ESPN yesterday, when the German Super Cup match caught my attention. Bayern beat Dortmund 3-2, but it was the Borussia Dortmund jersey that was what stood out to me.

As you can see, 1&1 is the kit sponsor for Borussia Dortmund this year. The deal was covered in Forbes earlier this year, but I did not take notice until yesterday. Borussia Dortmund plays in Germany’s Bundesliga.

1&1 Ionos is a popular domain registrar and hosting company in Europe. Although it is less known in the United States, it is one of the largest domain registrars in the world by volume, according to Domain Name Stat. In fact, it is the 8th largest registrar with over 1% of all domain name registrations. I don’t hear much about 1&1, but I do see quite a lot of domain names registered there when doing Whois lookups.

Before yesterday, if I was forced to guess about which domain registrar has their logo on a major soccer team’s jersey, I probably would have guessed GoDaddy. I would have been wrong!

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

2 COMMENTS

  1. FWIW, in Germany 1&1 is commonly known as a B2C ISP and mobile phone network operator. The registrar business is probably pretty small compared to their main business.

Leave a Reply

Recent Posts

Hilco Digital Assets Announces $10m Investment in Squadhelp

1
Squadhelp has become a leading brand naming marketplace, connecting business owners and entrepreneurs with domain names listed for sales on its platform. Led by...

Questions Related to Uni —> Afternic Parking Migration

5
If you are a Uniregistry customer, you most likely received an email explaining the upcoming migration of the Uniregistry Market and parking platform to...

Some Uni-Registered New gTLDs Will be Transferred to 1API

2
I received an email from Uni (formerly Uniregistry) that I initially thought was a Whois verification email and almost ignored. It was, in fact,...

Advice and Resources for a Newbie Domain Investor

2
Someone reached out to me on Twitter seeking advice for selling domain names. In a short tweet thread, I shared a few thoughts and...

AI.com Now Forwarding to ChatGPT Website

1
Early this morning, Andy Booth tweeted about AI.com, asking if the domain name was acquired by ChatGPT. Andy presumably asked because the AI.com domain...