Rick Schwartz announced that he had website badge graphics made for TRAFFIC Award winners, and based on my personal experience, I think it’s a smart idea that you can replicate if you operate a website.
Naturally, when someone sees a badge, they want to learn more about what it means and will investigate. Having branded badges appear on another website helps build awareness for your site, can bring traffic, and can increase your business. There is also the possibility of search engine benefits with the links as well.
When a company signs up for a listing on DogWalker.com or a new park is added to DogPark.com, I send a badge graphic in the welcome email. I give the recipient an option to either upload and post the graphic, or they can grab the code I include in the email to add to their website. Many people find it easier to use the code, which I can customize with proper title and anchor text.
A number of dog walking services and dog parks use the badge on their website, which you can see in action here:
I don’t know how many sign ups have come as a result of the badges, but if they make the recipient feel special and proud to display them, it can help your brand.