Unique types of domain names tend to sell for significant sums of money. This afternoon, the VVVV.com domain name sold at auction for $22,100 on NameJet. There were a total of 287 bids placed and 210 bidders involved in the auction. This domain name is unique in the sense that there are only 26 repeating four letter .com domain names.
It looks like VVVV.com was an expired domain name auction. Pending payment from the NameJet buyer, the domain name’s registrant is still listed as Pending Renewal or Deletion, and it is registered at Network Solutions. It appears that the domain name had been previously registered to a business based in Las Vegas, Nevada. The VVVV.com domain name was originally registered in 1997, and since it is an expiry auction, the domain name will retain its creation date.
I took a look at the other 25 four letter repeating .com domain names, and it appears that the only fully operational website is RRRR.com. Most of the other domain names seem to be parked pages, non-operational or coming soon notices, or forwarders. Several of these domain names do not seem to resolve at all. I did not check the www. versions of these domain names, so it’s possible that I missed an operational website. I am surprised that there isn’t more development on these domain names.
I think three and four repeating letter .com domain names are valuable (and in demand) because they are short and obviously very easy to remember. They may also be popular acronyms used by businesses and others. It appears that the majority are owned by people who have domain name investments, so they are likely even more expensive to buy directly from one of the former owners.