The Price Will Increase or the Domain Name Will be Sold

At our town’s annual meeting, there was a discussion about paving a secondary road. The non-critical infrastructure project was needed to be done at some point, but it had been put off for a few years. The town seemed pretty split on whether or not to spend the low millions on completing the project.

Towards the end of the public discussion, a gentleman stood up to comment and noted how the cost of the project more than doubled since it was first discussed. He also predicted the cost would continue to increase, and because it was a project that was going to need to be done at some point, the town might as well get it done at today’s cost.

The town voted in favor of completing the project, and the road was paved shortly thereafter.

I have quite a few domain names that are coveted by prospective buyers. They check in on the domain names from time to time. Sometimes the price remains the same, but usually it is more expensive. As it gets more difficult to acquire great domain names, and as I see good domain names come off the market, I tend to increase my pricing.

When a prospect reaches out after an initial discussion ended without a deal, I like to remind them that I believe the domain name aftermarket and my valuation of domain names continues to rise. In addition, I remind them that the next time they inquire, the domain name may have already been sold to someone else who is going to build on it.

This reminder doesn’t always get a deal done, but it lets the other party know the clock is ticking and the next time they inquire about a domain name it will likely be more expensive, but possibly worse, it could be owned by a company that won’t sell it at any price.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

3 COMMENTS

  1. That’s all well and fine, but if a day or two later after I inquire about a domain name it more than double in price, the domain owner will never hear from me again. That has happened 3-4 times and instead of closing a sale a little higher or lower than the original ‘buy now’ price they still haven’t sold the domain.

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