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Insure.com Sells for $16 Million – Highest Domain Sale Recorded

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Insure.comInsure.com, a publicly traded company whose shares trade on the NASDAQ stock exchange, sold its corporate name and related domain name for $16,000,000, and the company will be renamed Life Quotes. The company paid $1,600,000 for Insure.com in 2001.

The domain name was purchased by Quin Street, who as you may recall, paid $18,000,000 for Internet.com and related assets back in August. According to AboutUs.org, QuinStreet is an online performance marketing company helps businesses target their would-be customer audiences by using its proprietary technologies and media reach to generate sales leads.

I believe that this is the highest recorded price for a domain sale, beating Sex.com, which sold for a reported $12 million in 2006.

It's going to be very interesting to see how the company now previously known as Insure.com will manage with the name change and loss of links. They may have a unique product (I do not know), but it will be difficult for them to re-climb in the search engine rankings after the name change. Not only do → Read More