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BrandIT Marketing SanFrancisco.com and LosAngeles.com

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I received an email earlier this week fromĀ BrandIT (formerly Igloo.com) announcing that they are brokering two exceptional California geographical domain names: SanFrancisco.com and LosAngeles.com. These two domain names have been owned by Boulevards, a company founded by Dan Pulcrano. Boulevards has owned a large portfolio of exceptional city .com domain names.

Curious about why Dan decided to sell these valuable geographic domain names, I spoke on the phone to get his perspective. Dan told me what many people have learned the hard way: developing a network of websites, especially local websites like the ones Boulevards focuses on, is very difficult and expensive. Dan told me his company is using this as an opportunity to raise funds for his other core websites.

Although Dan did not share the asking price for these domain names, I think it is safe to say that each has a low seven figure price tag. Dan referred to his last publicly announced sale of Denver.com in 2012 as a guideline. As I later reported in → Read More