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.Art

.ART – the new digital dress code for the art world.

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Dot Art GraphicPublisher's note: The company operating the .Art domain name registry made a very generous contribution to Dana-Farber Cancer Institute as a part of my 2017 Pan-Mass Challenge fundraising campaign in exchange for the publication of this article.

One of the most contested and highly anticipated TLDs is entering General Availability on May 10th  at 14:00 UTC. The retail base price of a .ART domain name will be approximately $15.

.ART started off last year with a highly successful Early Adopters Program, remarkable for its extent and quality, with over 50 notable museums, galleries and artists acquiring .ART domains for future use. .ART has been adopted by The Cartier Foundation and Centre Pompidou (France), Guggenheim Museum (US), Tate, Serpentine Gallery and ICA (UK), MAMM and Bolshoi Theatre (Russia), artists like Banksy, Marina Abramovic, Love Watts and Shen Wei, as well as many other prominent members of the art community. Early registration covered forty countries on five continents.

Over 300 .ART websites are already → Read More