SquadHelp Ultra Premium Marketplace Goes Live

The Ultra Premium Marketplace featuring top domain names listed for sale at Squadhelp is now live. Featured domain names on the marketplace include Jay.com, Onyx.com, Ladder.com, Excel.com, and others. Some of the domain names listed for sale on the Marketplace have buy it now prices and others invite offers. The Marketplace is being operated in partnership with Hilco Digital.

Based on a quick glance at listing pages, it appears they are displayed in similar fashion to other listings on Squadhelp. The major difference that can immediately be seen is the black background on UPM-listed domain names.

At the moment, there are only two pages of domain name listings on the Marketplace. Notably, I only see .com domain names listed for sale. The company recently announced the sale of Plans.com via the Marketplace.

Squadhelp is still seeking domain name submissions for Marketplace listings. As far as I am aware, the commission rate for a sold domain name is the same as the standard commission rate on Squadhelp.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Looks a bit disappointing. I would have thought Squadhelp and Hilco would do the pricing BrandBucket style, but instead the prices are all over the place. And spac.com and random lll.coms that are not really brandable are not “ultra premium” in my view.

  2. They told me a name was accepted for Ultra Premium in a personal email (not an auto-generated email) and we discussed it. But then later, they said it was not accepted and they were unable to offer a reason. They seem very, very disorganized. Looking at this list–some of this looks like amateur hour. Ackward plurals and two word names that are good names, but not ultra premium.

  3. SquadHelp offers great graphics with professional look & feel; the interface has many innovative bells & whistles. The $10 million investment earlier this year by Hilco Digital Assets reportedly helped a range of continuing upgrades. But the SquadHelp name is feeble – I either forget it, or think of a squid … inferior brand identity. If they’ll truly be Great for Brandable Names! their own name needs a brand recognition upgrade. They could better position their expertise with a descriptive name such as Brandsy.com or abcBrand.com

  4. Seems ultra premium means to sell for low 6 figures. What am I missing here.

    Hilco can easily buy them cheap for $250k and resell.Some will fall for this and leave too much money on the table .

  5. I agree.They couldn’t even use a much better name .Their business model is to price low and move inventory .
    They get more in their pocket with their high commission .
    Spending more for marketing shouldn’t be a reason to not go back to the drawing board and looking for a way to out more money in the pocket of investors. Will see how long they hold on.

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